Tag Archives: Facebook

Australia challenges Facebook to back anti-troll defamation law, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Australia challenges Facebook to back anti-troll defamation law. Facebook will show it has no interest in making the online world safe if it quits Australia over laws holding it liable for defamation on its platform, Prime Minister Scott Morrison said on Monday. In the latest of several attempts to hold global internet firms to greater account for content on their platforms, Australia plans to make them share the identities of people with anonymous accounts if another person accuses them of defamation. If the social media company fails […]

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EU internet regulation to push Facebook to sanitise Metaverse platforms, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

With the European Union (EU) Council formally adopting both the draft Digital Services Act (DSA) and a Digital Markets Act (DMA) to better control hate speech, counterfeit goods, cyber threats and disinformation, experts on Friday said that the EU’s twin internet-regulation package will put further pressure on global social networks such as Meta (formerly Facebook) to better police their own platforms in the upcoming age of Metaverse. The proposed DSA aims to keep users safe from illegal goods, content or services and protect their fundamental rights online, […]

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Ridley Scott Blames His Latest Movie Bombing At The Box Office On Facebook And Millennials, Rather Than Pandemic And Poor Marketing

Facebook, Featured Articles

from the no,-no,-it’s-the-kids-who-are-wrong dept I will admit that, until this morning, I had never heard of Ridley Scott’s movie The Last Duel. It was released this fall in theaters only, which is a bold move while we’re still dealing with a raging pandemic in which most people still don’t want to go sit in a movie theater. And so, the box office results for the movie were somewhat weak. Indeed, it’s now Scott’s worst performing movie at the box office. The issue, as many pointed out, was […]

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Facebook gives advertisers contextual brand safety controls in the NewsFeed | Marketing

Facebook, Featured Articles

Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments.   On Thursday, the company revealed a brand suitability verification tool for advertisers in the NewsFeed and expanded its topic inclusion controls for brands that advertise in English.  The controls, found in the “Ads Preferences” settings tab, will allow advertisers to prevent Facebook from running their ads against three topic categories — news and politics, debated social issues and crime and tragedy — in the NewsFeed. In early […]

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Integrate Facebook ads into your business plan with this marketing bootcamp bundle

Facebook, Featured Articles

TL;DR: The 2022 Facebook Marketing Bootcamp Bundle is on sale for £11.11 as of Nov. 19, saving you 98% on list price. Facebook advertising is one of the easiest ways to target your desired audience in the digital age. How are people supposed to know how great your business is if they never even come across it? With this four-course Facebook marketing training, you can learn how to create effective ads, the best times to run them on Facebook, and much more. This Facebook marketing bootcamp kicks […]

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Ohio retirement fund sues Facebook over investment loss, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Ohio‘s largest public employee pension fund has sued Facebook – now known as Meta – alleging that it broke federal securities law by purposely misleading the public about the negative effects of its social platforms and the algorithms that run them. The lawsuit by the Ohio Public Employees Retirement System specifically claims that Facebook buried inconvenient findings about how the company has managed those algorithms as well as the steps it said it was taking to protect the public. The suit also contends claims that Facebook knew […]

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TECH TALK WITH MIKE: Use these Facebook marketing tools to increase engagement | News

Facebook, Featured Articles

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Tobacco industry using Facebook to skirt marketing regulations, facilitate Bidi sales in India, Health News, ET HealthWorld

Facebook, Featured Articles

10 November 2021 (New Delhi): A new study from global public health organization Vital Strategies found that the tobacco industry is using Facebook to facilitate bidi sales, skirting India’s COTPA regulations designed to protect youth and consumers from harmful marketing. The report, “Selling Death on Social Media: How Bidis Are Reaching Consumers Online” details digital media monitoring data with 344 instances of bidi marketing on social media between December 2020 and August 2021, almost exclusively through Facebook (98%). Key findings in the report include: Facebook hosts at […]

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With Facebook Becoming Meta, Chief Marketing Officer Alex Schultz Says, ‘We’re Not Running From Anything’

Facebook, Featured Articles

Facebook employees unveil a new logo and the name “Meta” on the sign in front of Facebook—sorry, Meta!—headquarters on October 28 in Menlo Park, California. Justin Sullivan/Getty Images Facebook Chief Marketing Officer Alex Schultz knows what you’re thinking: Is Facebook’s decision to rebrand itself as “Meta” an attempt to distract the public from weeks of blistering whistle-blower revelations about its alleged handling of misinformation, hate speech and research indicating a negative impact on young users? His answer, of course, is not at all. “The fact that we’re […]

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