Social Media Marketing: The Complete Guide to LinkedIn Ads for Beginners in 2023 – EIN News
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Companies can explore emotional messaging for B2B marketing — LinkedIn – Backend News
Companies can explore emotional messaging for B2B marketing — LinkedIn Backend News Source link
Read more15 LinkedIn Marketing Tips to Grow Your Business … – Business News Daily
Twitter bans linking to Facebook, Instagram, other rivals, Marketing & Advertising News, ET BrandEquity
Twitter logo Twitter users will no longer be able to link to certain rival social media websites, including what the company described Sunday as “prohibited platforms” Facebook, Instagram and Mastodon. It’s the latest move by Twitter‘s new owner Elon Musk to crack down on certain speech after he shut down a Twitter account last week that was tracking the flights of his private jet. “We know that many of our users may be active on other social media platforms; however, going forward, Twitter will no longer allow […]
Read moreIrish privacy regulator fines Facebook 265 million euros, Marketing & Advertising News, ET BrandEquity
Facebook logo Ireland’s data privacy regulator imposed a 265 million euro ($277 million) fine on social media giant Facebook on Monday, bringing the total it has fined parent group Meta to almost 1 billion euros. The penalty resulted from an investigation, started last year, into the discovery of a collated set of personal data that had been scraped from Facebook between May 2018 and September 2019, and made available online. Facebook was also ordered to make a range of corrective measures. Meta said it had cooperated fully […]
Read moreThe fading charm of Facebook, Marketing & Advertising News, ET BrandEquity
Fading facebook ET Brandequity Earlier this month, Facebook now re-christened as Meta which owns the most popular apps – FB, Instagram, and WhatsApp – had witnessed a single day drop in their in their market cap by $230bn with their maverick promoter Mark Zuckerberg’s personal wealth declining by ~ $29bn. From a high of 1Tn in September to ~$561bn now.. it’s a 45%. As a consequence on Friday 18th Feb, it slipped out of the top 10 most valuable companies’ ranking. For a company that had breached […]
Read moreFacebook’s Meta takes on bond debt, in a first, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (source: iStock) Facebook-owner Meta is ending a run as one of the few major firms without debt, launching its first bond sale as the company battles uncertainty and bets heavily on its metaverse vision. Worries over the social media giant’s future and fierce competition from TikTok have sent its stock plummeting, while the firm spends billions on its plan for the internet’s next iteration. Meta reported to the US markets watchdog on Thursday that it has begun offering bonds to raise money […]
Read moreIn a 3rd test, Facebook still fails to block hate speech, Marketing & Advertising News, ET BrandEquity
Representational Image Facebook is letting violent hate speech slip through its controls in Kenya as it has in other countries, according to a new report from the nonprofit groups Global Witness and Foxglove. It is the third such test of Facebook’s ability to detect hateful language – either via artificial intelligence or human moderators – that the groups have run, and that the company has failed. The ads, which the groups submitted both in English and in Swahili, spoke of beheadings, rape and bloodshed. They compared people […]
Read moreFrance closes ‘cookies’ case against Facebook, Marketing & Advertising News, ET BrandEquity
Representative image (iStock) French privacy regulators on Thursday closed a case against Facebook after determining the US tech giant had changed the way it collected user data to comply with the law. Facebook was slapped with a 60-million-euro (USD 61-million) fine last December when the French regulator CNIL ruled it was failing to allow users to easily opt out of cookies, tiny data files that track online browsing. CNIL told the firm’s parent company Meta to fix the issue within three months or face further punishment. On […]
Read moreDelhi HC restrains confectionary Facebake from using Facebook mark, Marketing & Advertising News, ET BrandEquity
Representational Image The Delhi high court has permanently restrained the owner of a confectionary under the name ‘Facebake‘ from using any mark which is deceptively similar to that of social media company Meta Platforms, Inc’s ‘Facebook‘ mark. Justice Navin Chawla, while dealing with a lawsuit by Meta, said that ‘Facebook’ is a well-known trademark in the country and the overall visual representation adopted by the defendant, Noufel Malol – the owner of Facebake, depicted the mala fide intent in obtaining unfair advantage. The judge noted that the […]
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