Tag Archives: India

Facebook India Head of Business Marketing Neha Markanda steps down

Facebook, Featured Articles

Facebook India Head of Business Marketing Neha Markanda has stepped down after a stint of 2.8 years, sources have informed exchange4media. She joined Facebook India in September 2019 from GSK Consumer Healthcare India. exchange4media reached out for a comment but did not receive a response at the time of publishing.  At GSK, she was General Manager – Horlicks where she managed the strategy and brand communications for the health and nutrition drinks brand. She had joined GSK Consumer Healthcare India as General Manager – Family Nutrition Digital […]

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Forbes India – Effective B2B Marketing Tips For LinkedIn

Linked In

There is enhanced amount of networking when it comes to LinkedIn Groups because it becomes a forum where people from various industrial backgrounds discuss real issues pertaining to the workplace. (Photo: Shutterstock) /> LinkedIn, being a professional network, has focussed all energies towards providing networking opportunities initially and has recently scaled onto allowing publishing features to cope with other social networks. B2B (business-to-business) marketing is in a league of its own, and brands need to be crafty, resourceful, and proactive on LinkedIn to leverage the opportunities that […]

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Tobacco industry using Facebook to skirt marketing regulations, facilitate Bidi sales in India, Health News, ET HealthWorld

Facebook, Featured Articles

10 November 2021 (New Delhi): A new study from global public health organization Vital Strategies found that the tobacco industry is using Facebook to facilitate bidi sales, skirting India’s COTPA regulations designed to protect youth and consumers from harmful marketing. The report, “Selling Death on Social Media: How Bidis Are Reaching Consumers Online” details digital media monitoring data with 344 instances of bidi marketing on social media between December 2020 and August 2021, almost exclusively through Facebook (98%). Key findings in the report include: Facebook hosts at […]

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Delhi assembly summons Facebook India representatives over 2020 riots, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Delhi assembly summons Facebook India representatives over 2020 riots. (File image: iStock) The Delhi Assembly‘s Committee on Peace and Harmony on Friday summoned representatives from Facebook India to testify on November 2 over the February 2020 riots in the national capital. In a letter, the Committee said that it will focus on social media giant’s role in curbing false and malicious messages that could cause disharmony in the society. “Since Facebook has lakhs of users in the NCT of Delhi, the Committee has decided to hear the […]

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