Tag Archives: Brands

Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing

Facebook, Featured Articles

The holiday season isn’t just a time for gatherings and sales, it’s also a time when brands kick marketing into high gear. But brands differ on how they use each marketing channel during the holidays — even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found in a recent survey of 48 brand professionals. It should come as no surprise that Digiday’s survey found that Meta’s Facebook and Instagram platforms came in at the top among the marketing channels brands have used […]

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Facebook Marketing Know-How for Brands

Facebook, Featured Articles

How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target audience is over 30, Facebook is still an extremely relevant platform to reach and engage customers. Let’s take a look at Facebook marketing, demographics, advertising, best practices and insights about how brands can best use Facebook to reach their target audiences. Facebook’s Demographics Around 1.91 billion people access Facebook every day through the main Facebook […]

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LinkedIn Publishes New Report on Marketing Challenges for Tech Brands

Linked In

LinkedIn has published a new report on the rise of ‘Tech Challengers’ in the B2B space, which are mid-market tech brands that utilize emerging technologies to take on much bigger, more well-resourced incumbents in their respective sectors. As explained by LinkedIn: “Bigger than start-ups, but smaller than enterprise firms, Tech Challengers face the same customer expectations as their larger siblings, but without the gargantuan budgets. To stand out, they need to be agile as a startup, and make their marketing budget stretch further, through innovative, creative, and […]

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Could influencer marketing save your brand’s poor Facebook ad performance?

Facebook, Featured Articles

Apple’s iOS 14.5 may not be the most recent release (iOS 15 lets you unlock your phone while wearing a mask and has 38 new emoji, but I digress!), but it altered the digital marketing landscape for good. The logic was sound – give users more control over how their data is collected and used by publishers and advertisers. But the impact on brands that rely on paid social campaigns has been enormous, and not in a good way. On Facebook, less data equals less accuracy. When […]

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5 Brands with Highly Successful LinkedIn Marketing Strategies

Linked In

With 450 million users, LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Facebook is desperately trying to boost personal sharing after essentially turning into a content aggregator. Instagram and Twitter are locked in a battle to out-Snapchat each other. As for Snapchat, brands are still trying to figure out how to use it-especially given its limited […]

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Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy

Facebook, Featured Articles

Wherever we turn our ears these days, we hear about TikTok – the hottest social media platform of the moment. Or how Instagram is the crown jewel of social platforms – having not one, but two shining stars – features that gained massive popularity since their launch’ first days – Stories and Reels. But what about Facebook – still the largest social network in 2021? “Despite TikTok’s shining aura and Instagram’s many popular features, Facebook is still a powerful platform for marketing endeavors. Most communicators still rely […]

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12 Ways LinkedIn Can Grow Your Brand’s Content Marketing Strategy

Linked In

LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients. According to a report by LinkedIn, the site has a whopping 530 million users in more than 200 countries. This expansive reach can make your content visible to customers near and far, making it an effective outlet to get in front of your audience in a credible way. Twelve members of the Forbes Agency Council share how […]

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Social Media Marketing Inspiration: Brands to Watch on LinkedIn

Linked In

There are a select few marketers and brands who have really mastered their LinkedIn strategy, and looking at how these brands approach content on the professional social network may inspire some upgrades to your own LinkedIn strategy. On May 28th, we held an #SMTLive Twitter chat on marketing your business on LinkedIn. In case you didn’t make it to the live chat, we put together a recap to share the highlights from that conversation here. However, one question in particular seemed worthy of a little bit more discussion.  […]

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