Tag Archives: Meta

Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Facebook, Featured Articles

Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta: “A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded […]

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Meta and IRI to Provide Closed-Loop Shopper Marketing Solution Combining Instagram, Facebook and IRI’s Ansa Measurement Solution

Facebook, Featured Articles

CHICAGO–(BUSINESS WIRE)–IRI® and Meta Platforms, Inc. (Nasdaq: META) will now provide shopper marketers with a new solution that closes the loop between campaigns running on Meta’s social media platforms and in-store CPG sales occurring at leading U.S. retailers. Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments. Ansa, powered by IRI, is a SaaS platform designed specifically for shopper marketing. Its proprietary […]

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From Facebook To Meta: Social Giant’s Nicola Mendelsohn On Marketing In The Metaverse

Facebook, Featured Articles

Following Thursday’s announcement that Facebook is rebranding to Meta as part of its efforts to transform from a social media company to a metaverse company, The Drum catches up with Nicola Mendelsohn, who is leaving her post as vice-president of EMEA to become vice-president of Meta’s global business group. Mendelsohn spells out how advertising will fit into the metaverse, how the company is rebuilding trust amid recent scandals, and why commerce is positioned to become a more integral part of Meta’s business. Obviously, the big news is […]

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Facebook’s Meta takes on bond debt, in a first, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Image used for representative purpose (source: iStock) Facebook-owner Meta is ending a run as one of the few major firms without debt, launching its first bond sale as the company battles uncertainty and bets heavily on its metaverse vision. Worries over the social media giant’s future and fierce competition from TikTok have sent its stock plummeting, while the firm spends billions on its plan for the internet’s next iteration. Meta reported to the US markets watchdog on Thursday that it has begun offering bonds to raise money […]

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India’s Top Marketers On Meta Are Sadhguru And Isha Outreach: Each Day, They Spend Rs. 1.35 Lakhs On Facebook And Instagram. Public Donations Going In FB Marketing

Facebook, Featured Articles

India’s top two social cause marketers on Meta are Sadhguru and Isha Outreach: Each day, they spend Rs. 1.35 lakhs on Facebook and Instagram. Despite posting its first-ever quarterly earnings decline, Indian advertisers still seem very eager to spend money on these sites. Indian advertisers have been heavily investing in advertising on Meta Platforms like Facebook and Instagram, according to data gathered by Pyrite Technologies, a Hyderabad-based business digital marketing agency. Even while many people might not be surprised by this, the list of prominent Indian advertisers […]

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Meta, Parent Company of Facebook and Instagram, Partners with WonderFi to Provide Strategic Advice on Growth Marketing

Facebook, Featured Articles

Vancouver, British Columbia–(Newsfile Corp. – July 15, 2022) – WonderFi Technologies Inc. (TSX: WNDR) (OTC Pink: WONDF) (WKN: A3C166) (FSE: WNDR) (the “Company” or “WonderFi“) today announced that it has partnered with the Meta Venture Capital Partnerships team (“Meta Partnerships“), a division of Meta Platforms, Inc. (“Meta“). Meta Partnerships was formed in 2020 with the goal of aligning Meta’s resources and brands including Facebook and Instagram with the most innovative companies to help them scale. Meta Partnerships will provide strategic advice to WonderFi on growth marketing, performance and scale of […]

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Meta unfriends FB ticker in final farewell to Facebook era, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Meta unfriends FB ticker in final farewell to Facebook era After a decade of trading as Facebook, the social media giant is shedding the last vestige of its old corporate avatar as it begins trading under the ticker symbol ‘META‘ on Thursday. Meta Platforms Inc rebranded from its eponymous social networking platform in October 2021, betting that the metaverse, a shared virtual realm, will succeed mobile internet. Mark Zuckerberg, Meta’s co-founder and CEO, established Facebook in 2004 from his Harvard dorm as a way for students to […]

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Meta Releases New Facebook Graph and Marketing API Updates, Including New Data Access Provisions

Facebook, Featured Articles

Meta has announced the launch of Facebook Graph API v14.0 and Marketing API v14.0, which are the back-end systems that power connection to Meta’s various tools and platforms, and facilitate third-party app access. Meta’s API updates can be sneaky significant, with big shifts sometimes hidden in amongst the technical jargon, so it’s worth staying up to date with the latest to ensure you don’t miss anything. So what’s new in this release – and what does it mean for regular users? Well, of course, it’s mostly aligned […]

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Meta Beats Facebook Users’ Scam Ad Class Action – Advertising, Marketing & Branding

Facebook, Featured Articles

To print this article, all you need is to be registered or login on Mondaq.com. Last month, a California federal judge held that Facebook is not responsible for allegedly deceptive advertisements that appeared on its platform, even if Facebook solicited the ads and failed to enforce its own advertising policies.  California Facebook users sued Facebook’s parent company Meta, asserting false advertising, negligence, and other claims under California law.  The plaintiffs claimed that they had been deceived by various fraudulent ads that had appeared on Facebook.  The […]

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Facebook Marketing Company Sued by Meta for Fake Reviews

Facebook, Featured Articles

On March 16, 2022, Meta Platforms, Inc. (previously known as “Facebook”) filed a lawsuit in the Northern District of California against Chad Taylor Cowan (the owner of Customer Feedback Score Solutions) for allegedly providing fake Facebook engagement services. This case is part of Facebook’s ongoing efforts to remove and deter fake engagement and advertising from appearing on its platform. For those businesses that want to engage in Facebook marketing, please be aware of the fact that you must comply both with relevant marketing laws AND Facebook’s platform […]

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