Tag Archives: Infographic

Infographic: How to design a tactical content marketing plan for LinkedIn

You have a LinkedIn profile. Chances are awfully good that your organization also has a company LinkedIn page. But what are you actually doing with them? If you want to really maximize the time you’re spending on this networking site, who better to teach you than the experts at LinkedIn? Check out this printable one-pager that breaks down how you can best utilize each of the network’s various features, from company pages to groups, LinkedIn SlideShare to Sponsored Updates and even your personal profile.     The […]

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4 Most Important Tactics When Creating Your Facebook Marketing Strategy [Infographic]

TikTok is the hottest social media platform of the moment, while Instagram is the most engaging one. But what about Facebook – still the largest social network in 2021? Truth be told, despite TikTok’s shining aura and Instagram’s many popular features, like Stories or Reels, Facebook is still a powerful platform for marketing endeavors. After all, it is the social network towards which most of the paid advertising budget goes to. And another reason for which communicators still rely heavily on Facebook for marketing purposes is, of […]

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Create a Better LinkedIn Marketing Strategy [Infographic]

As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. At the moment, it is one of the most popular social networks for professionals and one of the top social networks overall. If you want to create a LinkedIn marketing strategy, like on any other social media platforms (Instagram, Twitter, YouTube), you must know what people want to see there, what they are more willing to like, comment and share. Before starting a content plan, ask yourself: […]

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LinkedIn Shares New Insight into Gender Representation in the Marketing Field [Infographic]

LinkedIn recently shared the latest in its four-part series looking at major shifts in the marketing landscape, which has seen significant change over the last 12 months as a result of the pandemic. The first elements of the report looked at key industry trends and the top skills in demand, as well as how marketers are adapting to the new WFH shift. This latest update looks at female representation in the sector, and key trends for women in marketing. Among the key points, LinkedIn’s data shows that: […]

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LinkedIn Provides New insights into the Evolving Marketing Career Landscape [Infographic]

All industries have been impacted in some form by the COVID-19 pandemic, with the full, flow-on effects still churning through, and likely to cause ripples in the global economy for decades to come. Some of those changes, of course, have been more direct – the rise of remote work, for example, and the shift to new models of operation. That’s had immediate impacts on people’s career prospects, while the increasing adoption of eCommerce has accelerated demand for online promotion, and skills in the same. Which is the […]

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LinkedIn Provides New Insights Into the Most In-Demand Marketing Skills [Infographic]

Good news for Social Media Today readers – digital marketing and social media skills are in high demand. That’s according to the latest insights from LinkedIn, which has published the second part of its latest overview of the evolving marketing sector, and the key roles and skills that are in-demand, based on job postings on its platform. I mean, in some ways, it’s not surprising that the jobs posted on LinkedIn specifically would have a higher preference for digital skills, and this is not wholly reflective of […]

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