Tag Archives: Instagram

Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Facebook, Featured Articles

Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta: “A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded […]

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Meta and IRI to Provide Closed-Loop Shopper Marketing Solution Combining Instagram, Facebook and IRI’s Ansa Measurement Solution

Facebook, Featured Articles

CHICAGO–(BUSINESS WIRE)–IRI® and Meta Platforms, Inc. (Nasdaq: META) will now provide shopper marketers with a new solution that closes the loop between campaigns running on Meta’s social media platforms and in-store CPG sales occurring at leading U.S. retailers. Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments. Ansa, powered by IRI, is a SaaS platform designed specifically for shopper marketing. Its proprietary […]

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Twitter bans linking to Facebook, Instagram, other rivals, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Twitter logo Twitter users will no longer be able to link to certain rival social media websites, including what the company described Sunday as “prohibited platforms” Facebook, Instagram and Mastodon. It’s the latest move by Twitter‘s new owner Elon Musk to crack down on certain speech after he shut down a Twitter account last week that was tracking the flights of his private jet. “We know that many of our users may be active on other social media platforms; however, going forward, Twitter will no longer allow […]

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Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing

Facebook, Featured Articles

The holiday season isn’t just a time for gatherings and sales, it’s also a time when brands kick marketing into high gear. But brands differ on how they use each marketing channel during the holidays — even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found in a recent survey of 48 brand professionals. It should come as no surprise that Digiday’s survey found that Meta’s Facebook and Instagram platforms came in at the top among the marketing channels brands have used […]

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2022 social media trends: Instagram and Facebook marketing strategy

Facebook, Featured Articles

A lot has changed in the digital landscape and social media trends over the last year. 2021 was packed with declines (Meta) and expansion (TikTok growing like no other platform). One thing that hasn’t? Social’s overall importance. There are two primary challenges we see in companies’ social efforts. The first is mediocre creative. Every post not only needs a video, GIF or at least an image, but the content it points to (and copy) must be excellent. It needs to resonate either through vibrant art or by […]

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India’s Top Marketers On Meta Are Sadhguru And Isha Outreach: Each Day, They Spend Rs. 1.35 Lakhs On Facebook And Instagram. Public Donations Going In FB Marketing

Facebook, Featured Articles

India’s top two social cause marketers on Meta are Sadhguru and Isha Outreach: Each day, they spend Rs. 1.35 lakhs on Facebook and Instagram. Despite posting its first-ever quarterly earnings decline, Indian advertisers still seem very eager to spend money on these sites. Indian advertisers have been heavily investing in advertising on Meta Platforms like Facebook and Instagram, according to data gathered by Pyrite Technologies, a Hyderabad-based business digital marketing agency. Even while many people might not be surprised by this, the list of prominent Indian advertisers […]

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Meta, Parent Company of Facebook and Instagram, Partners with WonderFi to Provide Strategic Advice on Growth Marketing

Facebook, Featured Articles

Vancouver, British Columbia–(Newsfile Corp. – July 15, 2022) – WonderFi Technologies Inc. (TSX: WNDR) (OTC Pink: WONDF) (WKN: A3C166) (FSE: WNDR) (the “Company” or “WonderFi“) today announced that it has partnered with the Meta Venture Capital Partnerships team (“Meta Partnerships“), a division of Meta Platforms, Inc. (“Meta“). Meta Partnerships was formed in 2020 with the goal of aligning Meta’s resources and brands including Facebook and Instagram with the most innovative companies to help them scale. Meta Partnerships will provide strategic advice to WonderFi on growth marketing, performance and scale of […]

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Why Marketing on TikTok, Facebook & Instagram Will Ruin Your Business…And What Marketing Platform Almost Guarantees Results?

Facebook, Featured Articles

IN THIS short article, you’re going to discover the most effective way to generate customers online for any business that’s starting out. But before we get into that, let me hit you with an earth-shattering statistic. Out of the 1.7 billion websites currently live on the internet, only 3% of them generate at least a penny’s worth of revenue. And that number is even less when we account for the websites which return a profit. Which points to one thing… That it’s far easier to make a […]

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Instagram and Facebook remove posts offering abortion pills, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Instagram and facebook remove posts offering abortion pills Facebook and Instagram have begun promptly removing posts that offer abortion pills to women who may not be able to access them following a Supreme Court decision that stripped away constitutional protections for the procedure. Such social media posts ostensibly aimed to help women living in states where preexisting laws banning abortion suddenly snapped into effect on Friday. That’s when the high court overruled Roe v. Wade, its 1973 decision that declared access to abortion a constitutional right. Memes […]

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Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

Facebook, Featured Articles

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales.  In recent years, marketers have been aiming to diversify their social media ad budgets to be less reliant on Facebook and Instagram amid privacy shifts, performance difficulties, misinformation and hate-based content and other various issues with the platforms. Often that move for diversification came from direct-to-consumer brands that had relied too heavily on performance marketing and direct response advertising on the platforms to hit […]

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