Tag Archives: Poor

Could influencer marketing save your brand’s poor Facebook ad performance?

Apple’s iOS 14.5 may not be the most recent release (iOS 15 lets you unlock your phone while wearing a mask and has 38 new emoji, but I digress!), but it altered the digital marketing landscape for good. The logic was sound – give users more control over how their data is collected and used by publishers and advertisers. But the impact on brands that rely on paid social campaigns has been enormous, and not in a good way. On Facebook, less data equals less accuracy. When […]

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Ridley Scott Blames His Latest Movie Bombing At The Box Office On Facebook And Millennials, Rather Than Pandemic And Poor Marketing

from the no,-no,-it’s-the-kids-who-are-wrong dept I will admit that, until this morning, I had never heard of Ridley Scott’s movie The Last Duel. It was released this fall in theaters only, which is a bold move while we’re still dealing with a raging pandemic in which most people still don’t want to go sit in a movie theater. And so, the box office results for the movie were somewhat weak. Indeed, it’s now Scott’s worst performing movie at the box office. The issue, as many pointed out, was […]

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