Tag Archives: safety

Facebook gives advertisers contextual brand safety controls in the NewsFeed | Marketing

Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments.   On Thursday, the company revealed a brand suitability verification tool for advertisers in the NewsFeed and expanded its topic inclusion controls for brands that advertise in English.  The controls, found in the “Ads Preferences” settings tab, will allow advertisers to prevent Facebook from running their ads against three topic categories — news and politics, debated social issues and crime and tragedy — in the NewsFeed. In early […]

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Facebook spent over $13 billion on safety, security since 2016, Marketing & Advertising News, ET BrandEquity

Facebook Inc on Tuesday said it has invested more than $13 billion in safety and security measures since 2016, days after a newspaper reported the company had failed to fix “the platform’s ill effects” researchers had identified. The social media giant said it now has 40,000 people working on safety and security, compared with 10,000 five years ago. Facebook played down the negative effects on young users of its Instagram app and had a weak response to alarms raised by employees over how the platform is used […]

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