Sunday, October 4, 2026

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Tips and Tricks

Is Facebook Still Relevant For Influencer Marketing?

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts. The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end to end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging […]

Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta: “A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded […]

Meta and IRI to Provide Closed-Loop Shopper Marketing Solution Combining Instagram, Facebook and IRI’s Ansa Measurement Solution

CHICAGO–(BUSINESS WIRE)–IRI® and Meta Platforms, Inc. (Nasdaq: META) will now provide shopper marketers with a new solution that closes the loop between campaigns running on Meta’s social media platforms and in-store CPG sales occurring at leading U.S. retailers. Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments. Ansa, powered by IRI, is a SaaS platform designed specifically for shopper marketing. Its proprietary […]

EU’s decision to restrict Facebook and Instagram’s infamous marketing policies will significantly affect Meta’s profits

As per recent reports, the European Data Protection Board (EDPB) has rejected Facebook, Instagram owner Meta’s unwelcome tactic to bypass the General Data Protection Regulation (GDPR) and provide personalized advertisements without consent. Both Facebook and Instagram are now required to feature an opt-in option for data collection-based advertisements, which users can reject or accept. This ruling will be applicable in all European countries, bringing Meta down to a level playing field with its competitors in the region and restricting its profit spectrum. EDPB’s latest restriction is likely […]

Meltwater report finds Facebook remains top channel for APAC social media marketing – Campaign Brief Asia

December 13 2022, 9:02 am | BY Kim Shaw | No Comments Meltwater, a global leader in social and media intelligence and data analytics, has today released its “State of Social Media 2023” report, revealing Facebook remains the dominant social media platform for APAC marketers, closely followed by LinkedIn and Instagram. Despite TikTok being named the fastest growing social media channel, it seems it is yet to be leveraged by marketers at the same rate as those well-established platforms.   The report, which includes findings from over […]