Insights – Social Media Marketing

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LinkedIn Insights – a Bulletproof Content Strategy for B2B Marketing

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With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers value LinkedIn as an abundant source of leads, while LinkedIn is also responsible for more than 50% of social traffic on B2B websites and blogs. With so much exposure potential, businesses must direct their marketing focus into that channels and strategies that are more likely to pay off. As […]

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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Looking for a marketing-related read for the long weekend? LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends. The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less. There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should). LinkedIn […]

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Global G Suite for Marketing Software Market Research Growth by Manufacturers, Regions, Type and Application, Forecast Analysis to 2028 Industry Insights and Major Players are Facebook, Simplebooklet, AdStage, Survs

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MarketsandResearch.biz presented a study on Global G Suite for Marketing Software Market from 2022 to 2028. The study would be beneficial for manufacturers, academicians, investment bankers, and venture capitalist. It can be delivered via PDF, PPT, or excel downloads. MarketsandResearch.biz can also provide the study in BI dashboards with filter, in which it is easier to understand and compare all the data points collected. The report has been formulated based on the integration of top-down, bottom-up, demand modelling, and peer comparison analysis. In demand modelling market is […]

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Digital Marketing Platforms Market Size, Trends Analysis – Tencent, Wanqi Qingjian Net, SENSORS Data, Facebook, Google, AdRoll, Smart Insights, Emfluence, BetterGraph – ChattTenn Sports

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The Digital Marketing Platforms Industry report provides general consumption trends, sales techniques, and top Digital Marketing Platforms industry nations. The research examines providers in the global market segmentation, competition, and the macroeconomic climate. A complete Digital Marketing Platforms analysis takes into account population and business cycles, as well as market-specific microeconomic consequences. The global market research also includes a specific competition landscape section to help you better understand the Digital Marketing Platforms industry. This information can help stakeholders make educated decisions before investing. The report is organized […]

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Exclusive look at the new Games Marketing Insights report from Facebook Gaming

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This article is part of a Gaming Insights series paid for by Facebook. As the games advertising ecosystem has become increasingly complex, transformed by privacy-first concerns, marketers and publishers need to understand how the world is changing, what moves players, and how to stay ahead of the curve. To that end, Facebook Gaming has released the third annual Games Marketing Insights for 2022 report. It offers new insights into player trends and motivations across four major markets—the U.K., U.S., South Korea, and Germany. It provides insight and […]

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Facebook Announces Marketing Insights Sessions for Advertising Week

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Advertising Week is being held in New York next week, and Facebook will be taking part, with a range of sessions looking at various aspects of digital marketing, which you can tune into via Facebook’s dedicated Advertising Week mini-site. As you can see here, Facebook’s various Advertising Week sessions will be broadcast via the site, and there are some interesting talks planned, which may well be worth tuning into. These include: Exploring the New Frontiers of Creativity: The future of connection is being rewritten every day — people […]

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LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field

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LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today. Although the stats shared in this infographic focus on comparisons between women and men in the industry, LinkedIn notes that “Gender identity isn’t binary and we recognize that some LinkedIn members identify beyond the traditional gender constructs of “male” and “female.” The data shown here is based on individuals and their chosen pronouns. LinkedIn encourages everyone to include pronouns in their profiles so that they can improve their data. “As […]

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LinkedIn Provides New insights into the Evolving Marketing Career Landscape [Infographic]

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All industries have been impacted in some form by the COVID-19 pandemic, with the full, flow-on effects still churning through, and likely to cause ripples in the global economy for decades to come. Some of those changes, of course, have been more direct – the rise of remote work, for example, and the shift to new models of operation. That’s had immediate impacts on people’s career prospects, while the increasing adoption of eCommerce has accelerated demand for online promotion, and skills in the same. Which is the […]

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LinkedIn Provides New Insights Into the Most In-Demand Marketing Skills [Infographic]

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Good news for Social Media Today readers – digital marketing and social media skills are in high demand. That’s according to the latest insights from LinkedIn, which has published the second part of its latest overview of the evolving marketing sector, and the key roles and skills that are in-demand, based on job postings on its platform. I mean, in some ways, it’s not surprising that the jobs posted on LinkedIn specifically would have a higher preference for digital skills, and this is not wholly reflective of […]

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