Is Facebook Still Relevant For Influencer Marketing?

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Is Facebook Still Relevant For Influencer Marketing?

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts. The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end to end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging […]

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Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

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Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta: “A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded […]

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Meta and IRI to Provide Closed-Loop Shopper Marketing Solution Combining Instagram, Facebook and IRI’s Ansa Measurement Solution

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CHICAGO–(BUSINESS WIRE)–IRI® and Meta Platforms, Inc. (Nasdaq: META) will now provide shopper marketers with a new solution that closes the loop between campaigns running on Meta’s social media platforms and in-store CPG sales occurring at leading U.S. retailers. Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments. Ansa, powered by IRI, is a SaaS platform designed specifically for shopper marketing. Its proprietary […]

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EU’s decision to restrict Facebook and Instagram’s infamous marketing policies will significantly affect Meta’s profits

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As per recent reports, the European Data Protection Board (EDPB) has rejected Facebook, Instagram owner Meta’s unwelcome tactic to bypass the General Data Protection Regulation (GDPR) and provide personalized advertisements without consent. Both Facebook and Instagram are now required to feature an opt-in option for data collection-based advertisements, which users can reject or accept. This ruling will be applicable in all European countries, bringing Meta down to a level playing field with its competitors in the region and restricting its profit spectrum. EDPB’s latest restriction is likely […]

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Meltwater report finds Facebook remains top channel for APAC social media marketing – Campaign Brief Asia

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December 13 2022, 9:02 am | BY Kim Shaw | No Comments Meltwater, a global leader in social and media intelligence and data analytics, has today released its “State of Social Media 2023” report, revealing Facebook remains the dominant social media platform for APAC marketers, closely followed by LinkedIn and Instagram. Despite TikTok being named the fastest growing social media channel, it seems it is yet to be leveraged by marketers at the same rate as those well-established platforms. The report, which includes findings from over […]

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Marketing masterclass: The best metrics to measure success of your Facebook page and posts

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You’re a business that has deep-dived into building a presence on Facebook. You’ve been at it for many months now, posting a variety of content, but you’re at a crossroads. Is this working? Am I winning? Are people engaging with my content? Has the effort been worth it? Am I seeing a spike in website traffic as a result of my social media efforts? I could bet you a big wager these are just a few of the questions you’re likely asking yourself if you don’t yet […]

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Twitter bans linking to Facebook, Instagram, other rivals, Marketing & Advertising News, ET BrandEquity

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Twitter logo Twitter users will no longer be able to link to certain rival social media websites, including what the company described Sunday as “prohibited platforms” Facebook, Instagram and Mastodon. It’s the latest move by Twitter‘s new owner Elon Musk to crack down on certain speech after he shut down a Twitter account last week that was tracking the flights of his private jet. “We know that many of our users may be active on other social media platforms; however, going forward, Twitter will no longer allow […]

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15 Facebook Marketing Scams to Avoid

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Facebook has basically taken over the digital marketplace for buying and selling used items (something that Craigslist used to dominate). But even though it’s super accessible, there are some major Facebook Marketplace scams that buyers and sellers each need to be aware of. FB Marketplace has become super popular because of the easy app for listings and browsing, as well as the ability to reach a larger audience. It is also thought to be safer than Craigslist because of the fact that you need a Facebook account to use the […]

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8 People on How to Use Facebook Groups for Freebies, Marketing

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Around this time last year, Facebook experienced its first-ever drop in users. Still, more than 1.8 billion users flock to the site to be part of Facebook “group” communities. Insider spoke with people who use groups for parenting advice, fan clubs, and running businesses. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. download the app Between privacy violations, misinformation, hate speech, and more, Facebook is no stranger to bad press. The company recently saw […]

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Facebook: A content marketing guide

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Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only that, is your business on Facebook and using a content marketing strategy? If your audience hangs out on the social media giant, you should answer “yes” to all of the above. Because just existing on Facebook isn’t enough. If you want to tap into the potential reach you can achieve there, you need […]

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