Tag Archives: content

Facebook: A content marketing guide

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only that, is your business on Facebook and using a content marketing strategy? If your audience hangs out on the social media giant, you should answer “yes” to all of the above. Because just existing on Facebook isn’t enough.  If you want to tap into the potential reach you can achieve there, you need […]

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A guide to LinkedIn content marketing

Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts. Why? LinkedIn enjoys a wider audience than you might think, with 66.8 million monthly active users in the U.S. alone, with a total reach of 849.6 million users globally.  That includes professionals, sure, but it also includes 14.6% of all people age 18 and older worldwide. […]

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Infographic: How to design a tactical content marketing plan for LinkedIn

You have a LinkedIn profile. Chances are awfully good that your organization also has a company LinkedIn page. But what are you actually doing with them? If you want to really maximize the time you’re spending on this networking site, who better to teach you than the experts at LinkedIn? Check out this printable one-pager that breaks down how you can best utilize each of the network’s various features, from company pages to groups, LinkedIn SlideShare to Sponsored Updates and even your personal profile.     The […]

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LinkedIn Insights – a Bulletproof Content Strategy for B2B Marketing

With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers value LinkedIn as an abundant source of leads, while LinkedIn is also responsible for more than 50% of social traffic on B2B websites and blogs. With so much exposure potential, businesses must direct their marketing focus into that channels and strategies that are more likely to pay off. As […]

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Social Media Marketing: 30 LinkedIn Content Ideas

Related Practices & Jurisdictions If you want to start posting more on LinkedIn but you aren’t sure what to post, here are 30 content prompts to hopefully inspire you. All that missing is your unique experience from your perspective. And that’s your content advantage. I recommend to not just use social media just promote yourself or your company. Make sure some of your posts are designed to just connect with your audience. Not everything you post on social media needs to generate leads. Oftentimes the content that […]

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