Cleartrip appoints Facebook’s Shubham Khurana as head of brand marketing

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Cleartrip appoints Facebook’s Shubham Khurana as head of brand marketing

Was client partner at the social media network Aug 18, 2022 03:28:00 PM | Article | Campaign India Team Cleartrip has announced the appointment of Shubham Khurana as brand head. Khurana moves from Facebook, where he was most recently a client partner. Kunal Dubey, chief marketing officer, Cleartrip, said, At Cleartrip we strongly back the notion of scaling a business that will not only disrupt the OTA space through innovations but also build a brand that is loved and trusted by millions. We have the ambition […]

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Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

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Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. In recent years, marketers have been aiming to diversify their social media ad budgets to be less reliant on Facebook and Instagram amid privacy shifts, performance difficulties, misinformation and hate-based content and other various issues with the platforms. Often that move for diversification came from direct-to-consumer brands that had relied too heavily on performance marketing and direct response advertising on the platforms to hit […]

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Facebook gives advertisers contextual brand safety controls in the NewsFeed | Marketing

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Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments. On Thursday, the company revealed a brand suitability verification tool for advertisers in the NewsFeed and expanded its topic inclusion controls for brands that advertise in English. The controls, found in the “Ads Preferences” settings tab, will allow advertisers to prevent Facebook from running their ads against three topic categories — news and politics, debated social issues and crime and tragedy — in the NewsFeed. In early […]

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LinkedIn Shares Tips on Effective Brand Marketing Approaches in New Guide

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Are you looking to maximize your branding efforts on LinkedIn? The platform is seeing record levels of engagement, and is now up to 740 million total members, while on-platform activity is likely to ramp up throughout the year as the vaccine roll-out continues on, and more industries look to get back on track in the wake of the pandemic. That could provide a range of new opportunities for your business – but in order to capitalize on such, maximizing brand awareness is key. And if you are […]

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