Tag Archives: Metaverse

From Facebook To Meta: Social Giant’s Nicola Mendelsohn On Marketing In The Metaverse

Facebook, Featured Articles

Following Thursday’s announcement that Facebook is rebranding to Meta as part of its efforts to transform from a social media company to a metaverse company, The Drum catches up with Nicola Mendelsohn, who is leaving her post as vice-president of EMEA to become vice-president of Meta’s global business group. Mendelsohn spells out how advertising will fit into the metaverse, how the company is rebuilding trust amid recent scandals, and why commerce is positioned to become a more integral part of Meta’s business. Obviously, the big news is […]

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Facebook is marketing the metaverse, but Apple can make it real — Quartz

Facebook, Featured Articles

Social media users and the business world now have a general idea of what the metaverse is, thanks to Meta CEO Mark Zuckerberg’s year-long seeding of the term on investor calls and subsequent renaming of Facebook to Meta.  Companies as varied as Disney, Bumble, Tencent, the Warner Music Group and others have followed Zuckerberg’s lead by using “metaverse” as a strategic talking point when discussing an internet based on virtual objects and avatars in the coming years.  But while Meta may have nearly a decade head start […]

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Famous Marketing Professor Calls Facebook’s Metaverse a “Flaming Bag of S**t”

Facebook, Featured Articles

Ouch, that’s gotta hurt. Meta Roasted Turns out at least one major marketing expert agrees with what the plebeian public already knows — Mark Zuckerberg may not be able to pull off this Metaverse thing. On a new new episode of Vox’s Pivot podcast with Kara Swisher, renowned NYU marketing professor Scott Galloway laid the cards on the table. While he gave Zuckerberg credit for being a “visionary” who’s doing the right things to try and pivot a sinking ship — aka Meta-formerly-known-as-Facebook, which is now losing […]

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Kraus Marketing Is Entering Facebook’s Metaverse

Facebook, Featured Articles

MORRIS COUNTY, N.J., Feb. 2, 2022 /PRNewswire/ — Kraus Marketing, award-winning digital marketing agency, has its eyes on—and in—the Metaverse. The full-service agency’s offerings will soon include that of Meta’s (formerly Facebook) cutting edge and ever-evolving 3D network of social spaces, among other virtual reality platforms. “Those who have had the chance to enter Horizon Worlds or other virtual reality spaces can tell you the future is here and now,” said Nick Kraus, Founder and CEO of Kraus Marketing. “We suspect that the Metaverse, virtual, augmented, and mixed […]

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Facebook opens virtual world app to public, inching toward metaverse, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

The firm’s metaverse push also includes tools for remote working, which has boomed during the pandemic. Facebook‘s parent firm opened its Horizon Worlds virtual reality platform on Thursday to the public in North America, in a step toward building its metaverse vision for the future. Horizon Worlds is far from a fully realized metaverse, a future internet where online experiences like chatting to a friend would eventually feel face-to-face thanks to virtual reality (VR) headsets. But headset-wearing users in the United States and Canada can now gather […]

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EU internet regulation to push Facebook to sanitise Metaverse platforms, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

With the European Union (EU) Council formally adopting both the draft Digital Services Act (DSA) and a Digital Markets Act (DMA) to better control hate speech, counterfeit goods, cyber threats and disinformation, experts on Friday said that the EU’s twin internet-regulation package will put further pressure on global social networks such as Meta (formerly Facebook) to better police their own platforms in the upcoming age of Metaverse. The proposed DSA aims to keep users safe from illegal goods, content or services and protect their fundamental rights online, […]

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