Tag Archives: B2B

Effective B2B Marketing Tips For LinkedIn

There is enhanced amount of networking when it comes to LinkedIn Groups because it becomes a forum where people from various industrial backgrounds discuss real issues pertaining to the workplace. (Photo: Shutterstock) /> LinkedIn, being a professional network, has focussed all energies towards providing networking opportunities initially and has recently scaled onto allowing publishing features to cope with other social networks. B2B (business-to-business) marketing is in a league of its own, and brands need to be crafty, resourceful, and proactive on LinkedIn to leverage the opportunities that […]

Read more

LinkedIn Insights – a Bulletproof Content Strategy for B2B Marketing

With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers value LinkedIn as an abundant source of leads, while LinkedIn is also responsible for more than 50% of social traffic on B2B websites and blogs. With so much exposure potential, businesses must direct their marketing focus into that channels and strategies that are more likely to pay off. As […]

Read more

More than half of B2B marketing teams have frozen spending on Facebook ads

Has the cost of living crisis hobbled the market for social media advertising? Maybe, says a new report by Dreamdata. The research says the worsening economic climate has put “marketing budgets on the chopping block”. In the study of 222 active Dreamdata users, 54 per cent said they have stopped active spending on Facebook ads, 42 percent have paused spending on LinkedIn ads, and 16 percent have even withdrawn spend on Google ads. Yet the report argues that there could be an upside. It says the lower […]

Read more
1 2