Tag Archives: Publishes
LinkedIn Publishes New Report on Marketing Challenges for Tech Brands
LinkedIn has published a new report on the rise of ‘Tech Challengers’ in the B2B space, which are mid-market tech brands that utilize emerging technologies to take on much bigger, more well-resourced incumbents in their respective sectors. As explained by LinkedIn: “Bigger than start-ups, but smaller than enterprise firms, Tech Challengers face the same customer expectations as their larger siblings, but without the gargantuan budgets. To stand out, they need to be agile as a startup, and make their marketing budget stretch further, through innovative, creative, and […]
Read moreLinkedIn Publishes New ‘Recharge Your Marketing’ Digital Magazine to Inspire Your 2022 Approach
As marketers look for new ways to reinvigorate their approaches heading into the new year, amid the ever-shifting environment of the ongoing pandemic, LinkedIn has published a new, 48-page digital magazine which provides a range of insights and tips into key trends, which could help to shape your approach. LinkedIn’s ‘Recharge Your Marketing 2022’ magazine, which you can download for free here, is presented in full, page-flipping magazine format, and includes expert interviews, engagement tips based on platform insight, tool tips, books to read, and more. As […]
Read moreFacebook Publishes New Guide to Influencer Marketing and its Rising Benefits
With eCommerce on the rise, influencer marketing is also generating better response, which additionally relates to the evolving content landscape, and getting your brand message to stand out in busy social feeds. Generating traction on TikTok, for example, requires a dedicated approach to the platform, as re-purposing ads from other networks simply doesn’t work in the TikTok feed. For this, you really need to understand the app, and for many brands, working with influencers is a faster and more effective way to enhance their messaging. But how […]
Read moreLinkedIn Publishes New Glossary of Marketing Terms to Help Improve Understanding
Do you ever find yourself lost among the jargon when you’re trying to research a new marketing update, or trying to stay on top of the latest metrics to track, in order to measure your brand performance? Marketers love an acronym, and the deeper you get into the process, the more confusing it gets, with every TOFU, BOFU, AOV and MER reference all serving to further entrench those already ‘in the know’, and filter out the pretenders looking to keep up. So how can you go from […]
Read moreFacebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning
With Christmas now only 123 days away, Facebook has published a new Christmas Marketing Guide to help guide your strategic planning, and map out a more effective approach based on key shopping behaviors and events. The 18-page guide is geared around what Facebook’s calling its ‘Discovery Commerce System’, a process that utilizes Facebook’s ad matching tools to optimize your marketing approach, based on four steps. As explained by Facebook: “The Facebook Discovery Commerce system can help you delight shoppers and anticipate their needs, helping products find people […]
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