Tag Archives: push

5 Tips to Help Maximize Your Facebook Marketing Push This Holiday Season

Have you got all your bases covered for the coming holiday shopping push? If you’re looking for ways to update your social media marketing efforts, then Facebook’s likely still a key focus, because while it has lost ground with younger audiences of late, and it’s not the cool place to be that it once was, it’s still used by nearly 3 billion people per month, with 1.97 billion of them logging into the app every single day. And with Meta increasingly leaning into AI-based content recommendations to […]

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How China’s TikTok, Facebook influencers push propaganda, Marketing & Advertising News, ET BrandEquity

Representative image (iStock) To her 1.4 million followers across TikTok, YouTube, Instagram and Facebook, Vica Li says she is a “life blogger” and “food lover” who wants to teach her fans about China so they can travel the country with ease. “Through my lens, I will take you around China, take you into Vica’s life!” she says in a video posted in January to her YouTube and Facebook accounts, where she also teaches Chinese classes over Zoom. But that lens may be controlled by CGTN, the Chinese-state […]

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EU internet regulation to push Facebook to sanitise Metaverse platforms, Marketing & Advertising News, ET BrandEquity

With the European Union (EU) Council formally adopting both the draft Digital Services Act (DSA) and a Digital Markets Act (DMA) to better control hate speech, counterfeit goods, cyber threats and disinformation, experts on Friday said that the EU’s twin internet-regulation package will put further pressure on global social networks such as Meta (formerly Facebook) to better police their own platforms in the upcoming age of Metaverse. The proposed DSA aims to keep users safe from illegal goods, content or services and protect their fundamental rights online, […]

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