Tag Archives: NewsFeed

Facebook gives advertisers contextual brand safety controls in the NewsFeed | Marketing

Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments.   On Thursday, the company revealed a brand suitability verification tool for advertisers in the NewsFeed and expanded its topic inclusion controls for brands that advertise in English.  The controls, found in the “Ads Preferences” settings tab, will allow advertisers to prevent Facebook from running their ads against three topic categories — news and politics, debated social issues and crime and tragedy — in the NewsFeed. In early […]

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