Tag Archives: advertisers

New Scam On The App Store Denies Advertisers Access To Their Facebook Marketing Accounts / Digital Information World

Facebook, Featured Articles

A new scam has been highlighted by security researchers, which was recently found on the Apple App Store. The malicious campaign targets advertisers trying to gain access to their marketing accounts across the Facebook platform. At first glance, the app seems relatively innocent and harmless but that’s far from the reality. It features an image of an iPhone screen that entails all the apps owned by Meta. Hence, you’ll find logos belonging to Messenger, WhatsApp, Facebook, and Instagram too. Analysts say that all you need to do […]

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Facebook gives advertisers contextual brand safety controls in the NewsFeed | Marketing

Facebook, Featured Articles

Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments.   On Thursday, the company revealed a brand suitability verification tool for advertisers in the NewsFeed and expanded its topic inclusion controls for brands that advertise in English.  The controls, found in the “Ads Preferences” settings tab, will allow advertisers to prevent Facebook from running their ads against three topic categories — news and politics, debated social issues and crime and tragedy — in the NewsFeed. In early […]

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LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

Linked In

LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. The move comes as many advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success is often achievable for niche industries. Why we care. For businesses looking to advertise on LinkedIn, the platform has historically been hard for marketers to use. That, plus the lack of […]

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