Tag Archives: Advertising

EU internet regulation to push Facebook to sanitise Metaverse platforms, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

With the European Union (EU) Council formally adopting both the draft Digital Services Act (DSA) and a Digital Markets Act (DMA) to better control hate speech, counterfeit goods, cyber threats and disinformation, experts on Friday said that the EU’s twin internet-regulation package will put further pressure on global social networks such as Meta (formerly Facebook) to better police their own platforms in the upcoming age of Metaverse. The proposed DSA aims to keep users safe from illegal goods, content or services and protect their fundamental rights online, […]

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Ohio retirement fund sues Facebook over investment loss, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Ohio‘s largest public employee pension fund has sued Facebook – now known as Meta – alleging that it broke federal securities law by purposely misleading the public about the negative effects of its social platforms and the algorithms that run them. The lawsuit by the Ohio Public Employees Retirement System specifically claims that Facebook buried inconvenient findings about how the company has managed those algorithms as well as the steps it said it was taking to protect the public. The suit also contends claims that Facebook knew […]

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Delhi assembly summons Facebook India representatives over 2020 riots, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Delhi assembly summons Facebook India representatives over 2020 riots. (File image: iStock) The Delhi Assembly‘s Committee on Peace and Harmony on Friday summoned representatives from Facebook India to testify on November 2 over the February 2020 riots in the national capital. In a letter, the Committee said that it will focus on social media giant’s role in curbing false and malicious messages that could cause disharmony in the society. “Since Facebook has lakhs of users in the NCT of Delhi, the Committee has decided to hear the […]

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Amid the Capitol riot, Facebook faced its own insurrection, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Amid the Capitol riot, Facebook faced its own insurrection. As supporters of Donald Trump stormed the U.S. Capitol on Jan. 6th, battling police and forcing lawmakers into hiding, an insurrection of a different kind was taking place inside the world’s largest social media company. Thousands of miles away, in California, Facebook engineers were racing to tweak internal controls to slow the spread of misinformation and inciteful content. Emergency actions – some of which were rolled back after the 2020 election – included banning Trump, freezing comments in […]

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UK fines Facebook over Giphy takeover breach, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

This image is for representational purpose only. Britain’s competition watchdog said on Wednesday, it had fined social network giant, Facebook over £50 million for the “deliberate” failure to supply information linked to its takeover of animated graphics startup, Giphy. The Competition and Markets Authority said the fine totaling £50.5 million ($69.5 million, 60 million euros) was imposed for “consciously refusing to report all the required information” concerning the purchase last year. “We warned Facebook that its refusal to provide us with important information was a breach of […]

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Facebook Announces Marketing Insights Sessions for Advertising Week

Facebook, Featured Articles

Advertising Week is being held in New York next week, and Facebook will be taking part, with a range of sessions looking at various aspects of digital marketing, which you can tune into via Facebook’s dedicated Advertising Week mini-site. As you can see here, Facebook’s various Advertising Week sessions will be broadcast via the site, and there are some interesting talks planned, which may well be worth tuning into. These include: Exploring the New Frontiers of Creativity: The future of connection is being rewritten every day — people […]

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Facebook spent over $13 billion on safety, security since 2016, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook Inc on Tuesday said it has invested more than $13 billion in safety and security measures since 2016, days after a newspaper reported the company had failed to fix “the platform’s ill effects” researchers had identified. The social media giant said it now has 40,000 people working on safety and security, compared with 10,000 five years ago. Facebook played down the negative effects on young users of its Instagram app and had a weak response to alarms raised by employees over how the platform is used […]

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Biggest Facebook Advertising and Marketing Departures

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Facebook has lost key people in the past year, like David Fischer and Carolyn Everson. Several are CEO Mark Zuckerberg and COO Sheryl Sandberg’s top deputies. Here are 10 of the biggest departures. See more stories on Insider’s business page. Advertising and marketing is Facebook’s lifeblood, but over the past year, key executives overseeing those disciplines — many of whom were CEO Mark Zuckerberg and COO Sheryl Sandberg’s top deputies — have jumped ship. Facebook is being buffeted on pretty much every front. Governments around the world […]

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Facebook launches new tool to combat conspiracies and violent groups, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook has launched an effort targeting users working together on the platform to promote real-world violence or conspiracy theories, beginning by taking down a German network spreading Covid misinformation. The new tool announced on Thursday is meant to detect organized, malicious efforts that are a threat but fall short of the social media giant’s existing rules against hate groups, said Facebook’s head of security policy Nathaniel Gleicher. Facebook has been under relentless pressure to guard against being a platform where misinformation and hate can spread, while at […]

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How Accenture makes millions scrubbing Facebook’s sordid content, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook and Accenture have rarely talked about their arrangement or even acknowledged that they work with each other. In 2019, Julie Sweet, the newly appointed chief executive officer of global consulting firm Accenture, held a meeting with top managers. She had a question: Should Accenture get out of some of the work it was doing for a leading client, Facebook? For years, tensions had mounted within Accenture over a certain task that it performed for the social network. In eight-hour shifts, thousands of its full-time employees and […]

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