Tag Archives: Advertising

Google, Facebook CEOs colluded in online ad sales, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Google, Facebook CEOs colluded in online ad sales (Image for representational purposes only- iStock) Newly unredacted documents from a state-led antitrust lawsuit against Google accuse the search giant of colluding with rival Facebook to manipulate online advertising sales. The CEOs of both companies were aware of the deal and signed off on it, the lawsuit alleges. The original, redacted lawsuit, filed in December 2021, accused Google of “anti-competitive conduct” and of teaming up with the social networking giant. But the unredacted version offers details on the involvement […]

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Facebook sued for wrongful death, Marketing & Advertising News, ET BrandEquity

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The sister of a slain federal security officer is suing Facebook, alleging the tech giant played a part in the radicalization of two men who are accused of planning the killing on its platform. David Patrick Underwood was fatally shot and his partner was wounded while guarding a federal building in Oakland on May 29, 2020, when a large demonstration over the police killing of George Floyd was underway nearby. Federal prosecutors said two men now awaiting trial in the drive-by shooting met through a Facebook group […]

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France fines Google, Facebook millions over tracking consent, Marketing & Advertising News, ET BrandEquity

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France hits Google, Facebook with huge fines over ‘cookies’ French regulators on Thursday fined Google and Facebook a total of more than 200 million euros ($226 million) for not making it as easy for people to opt out of online tracking as it is for them to accept it. The CNIL data privacy watchdog said its investigations found that while the U.S. online giants gave French users a single button to immediately accept cookies, there wasn’t an equally simple way for them to decline because “several clicks […]

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Facebook appeals UK ruling that it must sell Giphy, Marketing & Advertising News, ET BrandEquity

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This image is for representational purpose only. (File image: iStock) Facebook-owner Meta is appealing Britain’s ruling that it must sell animated images platform Giphy, saying the evidence does not support the finding that the deal is a threat to its rivals or could impact competition in display advertising. Britain’s Competition and Markets Authority (CMA) ordered Meta to sell Giphy, which it acquired for a reported $400 million in May 2020, last month after it decided the remedies offered by the US company did not answer its concerns. […]

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Facebook pays fines to Russia over banned content, Marketing & Advertising News, ET BrandEquity

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Picture used for representational purpose Facebook has paid 17 million roubles ($229,643) in fines owed in Russia for failing to delete content Moscow deems illegal, the Interfax news agency reported on Sunday, but with the threat of a potentially larger fine looming. Facebook parent Meta, along with Alphabet’s Google, faces a court case next week for suspected repeated violations of Russian legislation on content and could be fined a percentage of its annual revenue in Russia. Facebook did not immediately respond to a request for comment on […]

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Meta targets ‘cyber mercenaries’ using Facebook to spy, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Meta targets ‘cyber mercenaries’ using Facebook to spy. (File image: iStock) Facebook parent Meta on Thursday banned a series of “cyber mercenary” groups, and began alerting some 50,000 people likely targeted by the firms accused of spying on activists, dissidents and journalists worldwide. Meta took down 1,500 Facebook and Instagram pages linked to groups with services allegedly ranging from scooping up public information online to using fake personas to build trust with targets or digital snooping via hack attacks. The social media giant also started warning about […]

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Facebook opens virtual world app to public, inching toward metaverse, Marketing & Advertising News, ET BrandEquity

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The firm’s metaverse push also includes tools for remote working, which has boomed during the pandemic. Facebook‘s parent firm opened its Horizon Worlds virtual reality platform on Thursday to the public in North America, in a step toward building its metaverse vision for the future. Horizon Worlds is far from a fully realized metaverse, a future internet where online experiences like chatting to a friend would eventually feel face-to-face thanks to virtual reality (VR) headsets. But headset-wearing users in the United States and Canada can now gather […]

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Facebook whistleblower says transparency needed to fix social media ills, Marketing & Advertising News, ET BrandEquity

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A deeper investigation into Facebook‘s lack of controls to prevent misinformation and abuse in languages other than English is likely to leave people “even more shocked” about the potential harms caused by the social media firm, whistleblower Frances Haugen told Reuters. Haugen, a former product manager at Meta Platforms Inc’s Facebook, spoke at the Reuters Next conference on Friday. She left the company in May with thousands of internal documents which she leaked to the Wall Street Journal. That led to a series of articles in September […]

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Facebook shuts down anti-vaccine campaign harassing doctors, Marketing & Advertising News, ET BrandEquity

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Facebook shuts down anti-vaccine campaign harassing doctors. Facebook‘s parent company Meta said Wednesday it had derailed an anti-vaccine campaign that harassed medical workers, journalists and elected officials, in a signal of the ongoing pressure from coronavirus pandemic-tied misinformation. The social media giant took down accounts in France and Italy that were linked to a conspiracy movement called “V_V”, which inundated pro-vaccine posts with potentially tens of thousands of comments. “V-V” supporters also “mass-harassed” people on YouTube, Twitter, VKontakte and other online platforms, using swastikas or other images […]

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Australia challenges Facebook to back anti-troll defamation law, Marketing & Advertising News, ET BrandEquity

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Australia challenges Facebook to back anti-troll defamation law. Facebook will show it has no interest in making the online world safe if it quits Australia over laws holding it liable for defamation on its platform, Prime Minister Scott Morrison said on Monday. In the latest of several attempts to hold global internet firms to greater account for content on their platforms, Australia plans to make them share the identities of people with anonymous accounts if another person accuses them of defamation. If the social media company fails […]

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