Tag Archives: Launches

LinkedIn Launches New ‘Business Manager’ Platform, New B2B-Aligned Marketing Consultancy

Linked In

LinkedIn’s adding some new tools to help marketers maximize their lead generation and brand building efforts, including a new Business Manager dashboard, a new B2B aligned, LinkedIn-native consultancy, and updated CRM and API integrations. The biggest update is its new Business Manager platform, which provides a central dashboard to manage ‘people, accounts, Pages’, and their associated marketing processes. As outlined in the above video overview, Business Manager provides a simplified management platform for all of your LinkedIn business activities. The new platform includes dedicated tabs for managing […]

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Producer Of Raahii Films, Shubham Mathur Launches Facebook Marketing Firm Vidsly

Facebook, Featured Articles

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack in will.” – Vince Lombardi Jr. Displaying strong will and with an aspiration to take on another leading ambition, YouTube series producer and the man behind groundbreaking YouTube channel ‘Raahii Films’, Shubham Mathur has recently launched his Facebook marketing firm called Vidsly. In a very short span, his company has attracted the biggest YouTube stars namely Amit Bhadana, Harsh Beniwal, Elvish Yadav, Indian Hacker, […]

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Facebook’s Meta launches first marketing campaign since rebrand

Facebook, Featured Articles

Following its rebrand to Meta last week, the company formerly known as Facebook launched its first consumer brand marketing campaign on Friday, depicting its vision for the metaverse.  Led by Meta’s internal creative agency Creative X in partnership with creative agency Droga5, Meta’s ad depicts a group of art students exploring a museum when they encounter the Henri Rousseau painting, “Fight Between a Tiger and Buffalo.” The 2D painting changes and becomes 3D, surrounding the students with an immersive experience of vegetation and dancing wildlife.  The ad […]

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Facebook launches new tool to combat conspiracies and violent groups, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook has launched an effort targeting users working together on the platform to promote real-world violence or conspiracy theories, beginning by taking down a German network spreading Covid misinformation. The new tool announced on Thursday is meant to detect organized, malicious efforts that are a threat but fall short of the social media giant’s existing rules against hate groups, said Facebook’s head of security policy Nathaniel Gleicher. Facebook has been under relentless pressure to guard against being a platform where misinformation and hate can spread, while at […]

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LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

Linked In

LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. The move comes as many advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success is often achievable for niche industries. Why we care. For businesses looking to advertise on LinkedIn, the platform has historically been hard for marketers to use. That, plus the lack of […]

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