How Accenture makes millions scrubbing Facebook’s sordid content, Marketing & Advertising News, ET BrandEquity
Facebook and Accenture have rarely talked about their arrangement or even acknowledged that they work with each other. In 2019, Julie Sweet, the newly appointed chief executive officer of global consulting firm Accenture, held a meeting with top managers. She had a question: Should Accenture get out of some of the work it was doing for a leading client, Facebook? For years, tensions had mounted within Accenture over a certain task that it performed for the social network. In eight-hour shifts, thousands of its full-time employees and […]
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