Tag Archives: Advertising

Facebook battles cyber campaigns targeting Ukraine, Marketing & Advertising News, ET BrandEquity

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File Photo Russia‘s communications watchdog said on Thursday it was taking steps to punish Google, including a ban on advertising the platform and its information services, for violating Russian law. The measures will apply to Google Search, the Google Play app store, YouTube, YouTube Music, Google Chat and Gmail. Roskomnadzor accused Google’s YouTube video-sharing platform, which has shut out Russian state-funded media globally, of becoming “one of the key platforms spreading fakes (fake images) about the course of (Russia’s) special military operation on the territory of Ukraine, […]

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How China’s TikTok, Facebook influencers push propaganda, Marketing & Advertising News, ET BrandEquity

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Representative image (iStock) To her 1.4 million followers across TikTok, YouTube, Instagram and Facebook, Vica Li says she is a “life blogger” and “food lover” who wants to teach her fans about China so they can travel the country with ease. “Through my lens, I will take you around China, take you into Vica’s life!” she says in a video posted in January to her YouTube and Facebook accounts, where she also teaches Chinese classes over Zoom. But that lens may be controlled by CGTN, the Chinese-state […]

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US Chamber sides with Facebook in antitrust appeal, Marketing & Advertising News, ET BrandEquity

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U.S. Chamber sides with Facebook in antitrust appeal The powerful US Chamber of Commerce filed a brief on Monday, urging a D.C. appeals court to reject an appeal by a big group of US states to revive their antitrust lawsuit against Meta Platform’s Facebook. The Chamber, along with the Computer and Communications Industry Association and Business Roundtable, argued that the district court judge hearing the case was right to toss it out because the states had waited too long to file their case. Judge James Boasberg of […]

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Ireland fines Facebook for EU privacy law breaches, Marketing & Advertising News, ET BrandEquity

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Representative image/iStock Ireland on Tuesday imposed a fine on Facebook parent company Meta for breaching EU data privacy laws, in the latest action in Europe against the business practices of US tech titans. The fine against the social media giant, which owns WhatsApp, Instagram and Facebook, amounted to a total of 17 million euros ($18.7 million) following an inquiry into 12 data breaches, said the Data Protection Commission (DPC). EU member Ireland, which hosts the regional headquarters of a number of leading tech firms including Apple, Google […]

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Facebook relaxes violent speech policy in Europe, Marketing & Advertising News, ET BrandEquity

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Meta’s statement followed a Reuters report that said the policy applies to Armenia, Azerbaijan, Estonia, Georgia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia and Ukraine. (Image courtesy: iStock) Facebook has temporarily eased its policy on violent speech after Moscow’s invasion of Ukraine, allowing statements like “death to Russian invaders” but not credible threats against civilians, the tech giant said on Thursday. Moscow’s internationally condemned attack on its neighbor has provoked unprecedented sanctions from Western governments and businesses, but also a surge of online anger and debates over […]

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Russia blocks Facebook, Marketing & Advertising News, ET BrandEquity

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Facebook logo is placed on a Russian flag in this illustration picture (File photo/Reuters) Russia is blocking Meta Platforms Inc’s Facebook, the country’s communications regulator said on Friday, in response to what it said were restrictions of access to Russian media on the platform. The regulator, Roskomnadzor, said there had been 26 cases of discrimination against Russian media by Facebook since October 2020, including restrictions in recent days on state-backed channels like RT and the RIA news agency. The move is a major escalation in an ongoing […]

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Facebook coworkers now ‘Metamates’ in revamped company credo, Marketing & Advertising News, ET BrandEquity

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Mark Zuckerberg Meta chief Mark Zuckerberg laid out revamped company values Tuesday, urging workers to be “Metamates” who treat one another with respect and look to the future. Zuckerberg shared his note to employees on his Facebook page, the revamped credo coming on the heels of the internet giant being renamed Meta in October. “As we build the next chapter of our company as Meta, we just updated the values that guide our work,” Zuckerberg wrote. Facebook last reworked its professed values in 2007, according to the […]

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Texas sues Meta’s Facebook over facial-recognition practices, Marketing & Advertising News, ET BrandEquity

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Representative image (iStock) The Texas attorney general’s office sued Meta‘s Facebook on Monday, alleging that the social media giant violated state privacy protections with facial-recognition technology that collected the biometric data of millions of Texans without their consent. The lawsuit accuses Facebook of capturing biometric information from photos and videos that users uploaded without consent, disclosing the information to others and failing to destroy it within a reasonable time. “This is yet another example of Big Tech‘s deceitful business practices and it must stop. I will continue […]

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Facebook’s cryptocurrency venture to wind down and sell tech assets, Marketing & Advertising News, ET BrandEquity

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Representational image Meta Platforms Inc’s digital currency venture Diem Association is winding down and selling its technology to California-based Silvergate Capital Corp for about $200 million, the Wall Street Journal reported on Wednesday, citing a person familiar with the matter. Meta, formerly Facebook Inc, first unveiled plans for Diem, known as Libra earlier, in June 2019, as part of an effort to expand beyond social networking into e-commerce and global payments. The project immediately ran into fierce opposition from policymakers globally, who worried it could erode their […]

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Facebook’s VR Oculus business probed by US states, Marketing & Advertising News, ET BrandEquity

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Image for representational purpose/ reuters Multiple states have begun investigating potential violations in how Facebook, now known as Meta Platforms Inc, runs its virtual-reality Oculus business, according to three sources familiar with the matter. Two of the sources said the US Federal Trade Commission was also involved in the antitrust investigation. Meta did not immediately respond to a request for comment. New York, North Carolina and Tennessee were among the states involved in the inquiry, one source said. A group of almost 50 states also asked an […]

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