Tag Archives: millions

France fines Google, Facebook millions over tracking consent, Marketing & Advertising News, ET BrandEquity

France hits Google, Facebook with huge fines over ‘cookies’ French regulators on Thursday fined Google and Facebook a total of more than 200 million euros ($226 million) for not making it as easy for people to opt out of online tracking as it is for them to accept it. The CNIL data privacy watchdog said its investigations found that while the U.S. online giants gave French users a single button to immediately accept cookies, there wasn’t an equally simple way for them to decline because “several clicks […]

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How Accenture makes millions scrubbing Facebook’s sordid content, Marketing & Advertising News, ET BrandEquity

Facebook and Accenture have rarely talked about their arrangement or even acknowledged that they work with each other. In 2019, Julie Sweet, the newly appointed chief executive officer of global consulting firm Accenture, held a meeting with top managers. She had a question: Should Accenture get out of some of the work it was doing for a leading client, Facebook? For years, tensions had mounted within Accenture over a certain task that it performed for the social network. In eight-hour shifts, thousands of its full-time employees and […]

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