Tag Archives: Marketing

Instagram vs Facebook: Which Is Best for Your Business Marketing

Facebook, Featured Articles

Both Facebook and Instagram are humongously popular social media platforms. With more than billions of people using these platforms every month, they have become great tools for marketing your business. However, since the beginning of this decade, people have been wanting to know which one is better, Instagram or Facebook? Even though they’re both run by the same parent company, Facebook, there are still differences in what works on both platforms and that is what we’re here to discuss today. However, one thing is for sure, if […]

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How to Use LinkedIn Articles for Content Marketing

Linked In

Over 30 million companies have an official page on LinkedIn, and 92% of marketers include LinkedIn in their digital channel mix. However, many marketers are missing a huge content opportunity on LinkedIn: long-form articles. LinkedIn originally introduced the long-form publishing functionality in 2012 to a few hundred targeted influencers. Those LinkedIn power-users could pen articles of several thousand words, with additional features like image embeds, formatting options, and the ability to interact with commenters. Fast-forward a few years, and LinkedIn made those editorial opportunities available to its […]

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SMT Expert Series: Mari Smith Discusses the Growth of Short-Form Video, Facebook Marketing and Live-Streaming Tips

Facebook, Featured Articles

If you’ve spent any time researching or working in social media marketing, you’ve heard the name Mari Smith.  A leading voice in the industry, Mari has been speaking at digital marketing events all around the world since 2007, and has worked with a broad range of well-known businesses to help them develop effective approaches to digital marketing, live-streaming, Facebook and Instagram ads and more.  Mari has written books on the topic, has built a large online community around her tips and advice, and was even hired by […]

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How to use LinkedIn for marketing

Linked In

February 14, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. When marketing one’s startup, what are the top social media platforms that come to mind? Most people will say Facebook, Instagram, and even Twitter. What about LinkedIn? Most marketers ignore it despite it having 500 million members and 40 per cent million of them log in daily. Beyond just scale, the effectiveness for sales cannot be understated. According to Inside View, a SaaS company that gathers 40,000 sources of business information, says LinkedIn generates […]

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Facebook Marketing : Is it dying ?

Facebook, Featured Articles

Facebook, the social media giant launched in 2004 and became a massive hit within a short period of time. This social network was founded by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes when all of them were students at the Harvard University.  Initially, the company’s name was FaceMask, which was later altered to The Facebook, and eventually ‘The’ was dropped from the name and it was rechristened as Facebook. Initially, Zuckerberg and his co-founders developed the space for the students of Harvard University to network […]

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LinkedIn Marketing Solutions Looks Ahead

Linked In

SOPA Images/LightRocket via Getty Images LinkedIn has staked out a solid position of B2B social media leadership.  But the extent to which this enviable value proposition for B2B marketers can resonate with B2C marketers remains unclear. I recently asked Penry Price, vice president of global sales for LinkedIn Marketing Solutions, what he’s been doing to expand the appeal of the platform to different types of marketers. Paul Talbot: What’s the #1 misconception you run into when it comes to LinkedIn Marketing Solutions? Penry Price:  I can share the two misconceptions […]

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Create a Better LinkedIn Marketing Strategy [Infographic]

Linked In

As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. At the moment, it is one of the most popular social networks for professionals and one of the top social networks overall. If you want to create a LinkedIn marketing strategy, like on any other social media platforms (Instagram, Twitter, YouTube), you must know what people want to see there, what they are more willing to like, comment and share. Before starting a content plan, ask yourself: […]

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How Accenture makes millions scrubbing Facebook’s sordid content, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook and Accenture have rarely talked about their arrangement or even acknowledged that they work with each other. In 2019, Julie Sweet, the newly appointed chief executive officer of global consulting firm Accenture, held a meeting with top managers. She had a question: Should Accenture get out of some of the work it was doing for a leading client, Facebook? For years, tensions had mounted within Accenture over a certain task that it performed for the social network. In eight-hour shifts, thousands of its full-time employees and […]

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13 Techniques For Building A Successful B2B Marketing Campaign On LinkedIn

Linked In

LinkedIn has existed as a social network for many years, but only recently has it shown up as a powerhouse in business-to-business marketing. On LinkedIn, professionals connect directly, which can result in a peer network with vast direct marketing potential. Several B2B marketers have realized this and have started leveraging the platform’s power to help them with their marketing efforts. The straightforward nature of these techniques makes them far more likely to succeed than an impersonal letter. These 13 experts from Forbes Agency Council share their insight […]

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