Tag Archives: Marketing

10 tips for marketing success on LinkedIn

Linked In

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn. “You all have terrible profiles – I know, I’ve seen them,” Reed told delegates. How to improve that? The first step is understanding LinkedIn’s role as a business-to-business (B2B) and a pier-to-pier (P2P) network, in a business context.  “It’s not Facebook, it’s not Twitter […]

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When TikTok aces Facebook, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

I am no TikTok fan. The last time I downloaded TikTok, the app remained on my phone for barely 45 minutes, before I rushed to press the uninstall button. For this pious South Indian boy, the gyrations on Tiktok were too much to digest. But as this week’s news has proven, people like me don’t matter in the TikTok scheme of things. We might not add to TikTok’s popularity, but cannot take anything away from its popularity too. The app has been the most downloaded in 2020 […]

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Six Ways To Make The Most Of Your LinkedIn Content Marketing

Linked In

Chris J “Mohawk” Reed – No.1 LinkedIn Expert – CEO & Founder of Black Marketing – 1,600 LinkedIn Recomendations, 4 Best Selling Books Getty Content marketing is all about how you market your personal and company brands, and LinkedIn is a great place to post content. Here are six ways you can do your content marketing on LinkedIn. 1. Focus on the content of others. The first and most obvious strategy is to concentrate on other people’s content and like it, share it and comment on it. That way […]

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We research misinformation on Facebook. It just disabled our accounts, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

By Laura Edelson, Damon McCoy We learned last week that Facebook had disabled our Facebook accounts and our access to data that we have been using to study how misinformation spreads on the company’s platform. We were informed of this in an automated email. In a statement, Facebook says we used “unauthorized means to access and collect data” and that it shut us out to comply with an order from the Federal Trade Commission to respect the privacy of its users. This is deeply misleading. We collect […]

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

Linked In

Does your B2B marketing program include LinkedIn video marketing? If it doesn’t, it should. LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. Marketers prefer video for their lead generation goals over any other content format. But maybe you knew all that already. […]

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UNICEF and Facebook pledge for a safer digital world, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

UNICEF India and Facebook have launched a one year joint initiative on ending violence against children with a special focus on online safety. The partnership seeks to create a safe environment for children online and offline. It aims to improve children’s resilience and capacity to access the digital world safely, increase awareness on violence against children and its impact on children, families, and communities, as well as increase skills of communities and frontline workers to better prevent and respond to violence. This partnership will include a nation-wide […]

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Social Media Marketing Inspiration: Brands to Watch on LinkedIn

Linked In

There are a select few marketers and brands who have really mastered their LinkedIn strategy, and looking at how these brands approach content on the professional social network may inspire some upgrades to your own LinkedIn strategy. On May 28th, we held an #SMTLive Twitter chat on marketing your business on LinkedIn. In case you didn’t make it to the live chat, we put together a recap to share the highlights from that conversation here. However, one question in particular seemed worthy of a little bit more discussion.  […]

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Facebook shuts out NYU academics’ research on political ads, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook has shut down the personal accounts of a pair of New York University researchers and shuttered their investigation into misinformation spread through political ads on the social network. Facebook has shut down the personal accounts of a pair of New York University researchers and shuttered their investigation into misinformation spread through political ads on the social network. Facebook says the researchers violated its terms of service and were involved in unauthorized data collection from its massive network. The academics, however, say the company is attempting to […]

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LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field

Linked In

LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today.  Although the stats shared in this infographic focus on comparisons between women and men in the industry, LinkedIn notes that “Gender identity isn’t binary and we recognize that some LinkedIn members identify beyond the traditional gender constructs of “male” and “female.” The data shown here is based on individuals and their chosen pronouns. LinkedIn encourages everyone to include pronouns in their profiles so that they can improve their data. “As […]

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Amazon Hires Facebook’s Remy Merriex as Prime Video Creative Marketing Director

Facebook, Featured Articles

Amazon hired advertising creative veteran Remy Merriex, most recently at Facebook, as the newest member of the Prime Video marketing team. Ukonwa Ojo, chief marketing officer of Prime Video and Amazon Studios, announced that Merriex will join Prime Video’s marketing team as global executive creative director. In the new role, he will oversee development of global creative campaigns across the Prime Video brand, content and originals marketing. Merriex will begin at Amazon on Aug. 9, reporting to Ojo, who was formerly CMO of MAC Cosmetics before she […]

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