Tag Archives: Marketing

Facebook’s latest federal election integrity initiative is just another marketing tactic

Facebook, Featured Articles

In February 2021, Facebook Canada announced that Canadians should expect to see less political content on the social media site, claiming that Canadians “don’t want political content to take over their News Feed.” How Facebook reached this conclusion remains a mystery, and it is an interesting development because Facebook has always been political. Many Facebook ads that ran in Canada and elsewhere contained racist and xenophobic messages that are political in nature. Indeed, the social media company profited from such ads, including some purchased by the recently […]

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Facebook may form global Election Commission, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

In 2018, the company created the Oversight Board, a panel that includes former politicians, academics and policy experts to rule on whether Facebook is right to remove certain content from its platform. Facebook has approached academics and policy experts about forming a commission to advise it on global election-related matters, said five people with knowledge of the discussions, a move that would allow the social network to shift some of its political decision-making to an advisory body. The proposed commission could decide on matters such as the […]

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9 Ways to Win at B2C Marketing on LinkedIn

Linked In

Are you investing time into your brand’s LinkedIn presence? It’s easy for companies – especially B2C’s – to neglect LinkedIn in favor of other channels, but the truth is that LinkedIn is a hugely influential social network, where B2C’s, along with their B2B counterparts, can thrive. There are more than 610 million LinkedIn members globally, and more than 40 million of them are in decision-making positions. In other words, LinkedIn provides tremendous opportunity to connect with individuals who are in a position to form strategic partnership, stock your product or […]

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Facebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning

Facebook, Featured Articles

With Christmas now only 123 days away, Facebook has published a new Christmas Marketing Guide to help guide your strategic planning, and map out a more effective approach based on key shopping behaviors and events. The 18-page guide is geared around what Facebook’s calling its ‘Discovery Commerce System’, a process that utilizes Facebook’s ad matching tools to optimize your marketing approach, based on four steps. As explained by Facebook: “The Facebook Discovery Commerce system can help you delight shoppers and anticipate their needs, helping products find people […]

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LinkedIn Adds New, Free Certification Courses to Help Showcase Your LinkedIn Marketing Knowledge

Linked In

With digital marketing skills increasingly in-demand, LinkedIn has launched two new, free LinkedIn marketing certification courses, which enable you to both learn more about LinkedIn’s ad tools and options, and also earn official certification, which you can then display on your LinkedIn profile. I mean, it’s not the most impressive certificate, and probably most people won’t be laminating the PDF (which you can download) or framing it on their wall. But it does provide another way to showcase your knowledge of LinkedIn’s ad tools, which could help […]

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Online Marketing Platform Market Top Keyplayers operating: Hubspot, Salesforce, Marketo, Vocus, Marin Software, Facebook, Google, WordStream, Sizmek, DataXu, etc.

Facebook, Featured Articles

Introduction and ScopeThe Online Marketing Platform market research offers valuable insight into the current state of the local and markets. Similarly, the Online Marketing Platform market study includes a variety of user-friendly presentations and diagrams, such as maps, pie charts, and graphs that depict the percentage of different service providers’ strategies used in the market. A systematic evaluation, primary research interviews, and secondary research findings were used to construct this research report. The Online Marketing Platform research report also contains a comprehensive quantitative and qualitative study of […]

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A 20-Point Checklist for B2B Marketing on LinkedIn

Linked In

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. And LinkedIn is good for much more than just job seeking. It offers opportunities for lead generation, sales, audience building, networking, and yes – recruitment. But none of those things happen without work. Success on LinkedIn requires a certain amount of effort and strategy. This is not a platform you’ll […]

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Global Online Marketing Platform Market Report 2020: Hubspot, Salesforce, Marketo, Vocus, Marin Software, Facebook, Google, WordStream, Sizmek, DataXu, etc.

Facebook, Featured Articles

Gauging through Scope: Online Marketing Platform Market, 2020-28The assessment Online Marketing Platform Market report offers exhaustive appraisal of the essential zones that contribute an enormous part to the business share similarly as gives assessment of the latest models and market drivers that are expecting a gigantic part in the improvement of the market in those zones. Further, it gives careful data about the basic viewpoints, for example, production plans, purchasers, sellers, acquisitions, associations, most recent affiliations and different parts that impact the market improvement. It gives data […]

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LinkedIn Shares New Insight into Gender Representation in the Marketing Field [Infographic]

Linked In

LinkedIn recently shared the latest in its four-part series looking at major shifts in the marketing landscape, which has seen significant change over the last 12 months as a result of the pandemic. The first elements of the report looked at key industry trends and the top skills in demand, as well as how marketers are adapting to the new WFH shift. This latest update looks at female representation in the sector, and key trends for women in marketing. Among the key points, LinkedIn’s data shows that: […]

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Facebook bans Taliban supporting content, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Facebook bans Taliban supporting content Facebook announced that it has banned the Taliban and all content supporting the insurgents from its platforms as it considers the group to be a terrorist organisation. The company says it has a dedicated team of Afghan experts to monitor and remove content linked to the group, the BBC reported. For years, the Taliban has used social media to spread its messages. Its rapid takeover of Afghanistan raises fresh challenges for technology firms on how to deal with content related to the […]

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