Tag Archives: Marketing

Six tips to mastering LinkedIn features for B2B marketing

Linked In

LinkedIn is the platform that offers you the best place for the promotion of your business, says Ritesh Patil, co-founder of Mobisoft Infotech. Patil says that you should make use of it and build the right business strategies to have successful marketing. Content marketing has been at the practice for a long period. It involves different aspects like planning, distributing and creating and all these should be designed accordingly to the mindset of the targeted audience. Content marketing should be audience-specific, depicting the product or service to the […]

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Facebook Announces Marketing Insights Sessions for Advertising Week

Facebook, Featured Articles

Advertising Week is being held in New York next week, and Facebook will be taking part, with a range of sessions looking at various aspects of digital marketing, which you can tune into via Facebook’s dedicated Advertising Week mini-site. As you can see here, Facebook’s various Advertising Week sessions will be broadcast via the site, and there are some interesting talks planned, which may well be worth tuning into. These include: Exploring the New Frontiers of Creativity: The future of connection is being rewritten every day — people […]

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Influencer Marketing on LinkedIn: Is it a Thing?

Linked In

When we speak of influencer marketing, two of the first channels that come to mind are Instagram and YouTube. LinkedIn doesn’t make the list of top five influencer marketing channels, so is there a good reason? Created for business professionals, the platform has been used solely as an employee recruiting tool for a long time. Today, LinkedIn is a major professional social media platform where experts in various fields share their thoughts, grow their network, and most importantly, make money. With the evolution of LinkedIn, a huge […]

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10 Facebook Marketing Tips in 2021

Facebook, Featured Articles

Facebook is among the most used social media platforms for communication and interaction. As a marketer, you can create your business page and build connections with your potential customers and followers. Generally, valuable content, video posts, and the classic organic post are the standard type of posts. Besides that, Facebook also offers you to advertise your products or services through paid ads. You can target a specific audience by using keywords, interest signals, demographics information, etc. Also, you can set up a Facebook custom target audience for […]

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Standard announces UK-first for digital marketing on Google, Microsoft and Facebook

Facebook, Featured Articles

LOCALiQ, the expert marketing team here at the Standard and the wider Newsquest group,  has announced a first of its kind digital advertising technology designed to help get your business noticed online. The UK’s leading digital marketing solutions provider revealed the cross media optimisation technology will use data-driven algorithms to adjust digital market budgets across major platforms including Google, Microsoft, Facebook and Instagram. Using proprietary tracking, attribution, and optimisation algorithms, the technology shifts marketing budgets across search, social, and publishers to maximize every pound spent and yield the best […]

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LOCALiQ announce UK-first for digital marketing on Google, Microsoft and Facebook

Facebook, Featured Articles

LOCALiQ, the expert marketing team here at The Herald, has announced a first of its kind digital advertising technology designed to help get your business noticed online. The UK’s leading digital marketing solutions provider revealed the cross media optimisation technology will use data-driven algorithms to adjust digital market budgets across major platforms including Google, Microsoft, Facebook and Instagram. Using proprietary tracking, attribution, and optimisation algorithms, the technology shifts marketing budgets across search, social, and publishers to maximize every pound spent and yield the best possible outcome for digital […]

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E-Web Marketing Integrates Google Ads And Facebook Ads Strategically For Its Clients

Facebook, Featured Articles

E-Web Marketing, a digital marketing agency based in Sydney, is appealing to businesses to take advantage of the salient features of both PPC and social media advertising to boost sales. CEO Sam Shetty talks about its integrated Google Ads and social media marketing strategy by saying, “E-Web Marketing is offering clients the opportunity to benefit from its diversified online advertising strategy that not only creates a recognizable and lasting brand but also makes efficient use of the PPC ad budget to maximize returns on the advertising spend. […]

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HubSpot : The Beginner’s Guide to LinkedIn Marketing

Linked In

Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today. Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, and increase revenue? With new social networks sprouting up constantly, LinkedIn is a platform that’s often underutilized. The truth is, LinkedIn can be a powerful addition to your social media content strategy. This guide is chock full of LinkedIn tips you can […]

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7 benefits of Facebook marketing for small businesses

Facebook, Featured Articles

Commanding a total of 2.6 billion monthly users, Facebook is undoubtedly one of the most popular tools for online marketing. As such, most businesses strive to leverage on the huge audience to improve conversions. Recent statistics indicate that over 200 million small businesses across the World utilize Facebook for publicity and advertising.  Though some entrepreneurs are yet to embrace the role of Facebook in advertising, well-optimized Facebook ads can yield impressive results. All you need to do is roll out an aggressive campaign for Facebook likes. With […]

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