Over 30 million companies have an official page on LinkedIn, and 92% of marketers include LinkedIn in their digital channel mix. However, many marketers are missing a huge content opportunity on LinkedIn: long-form articles. LinkedIn originally introduced the long-form publishing functionality in 2012 to a few hundred targeted influencers. Those LinkedIn power-users could pen articles of several thousand words, with additional features like image embeds, formatting options, and the ability to interact with commenters. Fast-forward a few years, and LinkedIn made those editorial opportunities available to its […]

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