Tag Archives: Marketing

More than half of B2B marketing teams have frozen spending on Facebook ads

Facebook, Featured Articles

Has the cost of living crisis hobbled the market for social media advertising? Maybe, says a new report by Dreamdata. The research says the worsening economic climate has put “marketing budgets on the chopping block”. In the study of 222 active Dreamdata users, 54 per cent said they have stopped active spending on Facebook ads, 42 percent have paused spending on LinkedIn ads, and 16 percent have even withdrawn spend on Google ads. Yet the report argues that there could be an upside. It says the lower […]

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Delhi HC restrains confectionary Facebake from using Facebook mark, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representational Image The Delhi high court has permanently restrained the owner of a confectionary under the name ‘Facebake‘ from using any mark which is deceptively similar to that of social media company Meta Platforms, Inc’s ‘Facebook‘ mark. Justice Navin Chawla, while dealing with a lawsuit by Meta, said that ‘Facebook’ is a well-known trademark in the country and the overall visual representation adopted by the defendant, Noufel Malol – the owner of Facebake, depicted the mala fide intent in obtaining unfair advantage. The judge noted that the […]

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LinkedIn Launches New ‘Business Manager’ Platform, New B2B-Aligned Marketing Consultancy

Linked In

LinkedIn’s adding some new tools to help marketers maximize their lead generation and brand building efforts, including a new Business Manager dashboard, a new B2B aligned, LinkedIn-native consultancy, and updated CRM and API integrations. The biggest update is its new Business Manager platform, which provides a central dashboard to manage ‘people, accounts, Pages’, and their associated marketing processes. As outlined in the above video overview, Business Manager provides a simplified management platform for all of your LinkedIn business activities. The new platform includes dedicated tabs for managing […]

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Facebook , Twitter remove Shinzo Abe assassination videos, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image (iStock) Twitter and Facebook parent Meta said Friday they’re deleting any videos of the assassination of former Japanese Prime Minister Shinzo Abe that break their rules on harmful content. Multiple videos of the attack showing a gunman firing a double-barrelled weapon twice at Abe were circulating on social media. Some only show the moments before and after the attack while others showed both shots. Abe, who stepped down in 2020, was shot moments into a speech, airlifted to hospital, and later pronounced dead. Police arrested […]

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Why Marketing on TikTok, Facebook & Instagram Will Ruin Your Business…And What Marketing Platform Almost Guarantees Results?

Facebook, Featured Articles

IN THIS short article, you’re going to discover the most effective way to generate customers online for any business that’s starting out. But before we get into that, let me hit you with an earth-shattering statistic. Out of the 1.7 billion websites currently live on the internet, only 3% of them generate at least a penny’s worth of revenue. And that number is even less when we account for the websites which return a profit. Which points to one thing… That it’s far easier to make a […]

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5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns

Linked In

When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its deep business targeting capabilities (at least compared to Facebook), LinkedIn is a useful tool for marketing to a specific B2B audience. One of the things that I love about social media marketing is that the barrier to entry is relatively low. Launching your first campaign on a platform like LinkedIn doesn’t require an advanced degree or 10+ years of experience. In […]

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Famous Marketing Professor Calls Facebook’s Metaverse a “Flaming Bag of S**t”

Facebook, Featured Articles

Ouch, that’s gotta hurt. Meta Roasted Turns out at least one major marketing expert agrees with what the plebeian public already knows — Mark Zuckerberg may not be able to pull off this Metaverse thing. On a new new episode of Vox’s Pivot podcast with Kara Swisher, renowned NYU marketing professor Scott Galloway laid the cards on the table. While he gave Zuckerberg credit for being a “visionary” who’s doing the right things to try and pivot a sinking ship — aka Meta-formerly-known-as-Facebook, which is now losing […]

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

Linked In

Looking for a marketing-related read for the long weekend? LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends. The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less. There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should). LinkedIn […]

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BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing

Facebook, Featured Articles

Paul Jauregui first appeared on this podcast in September 2020. He and Lisa, his wife, had launched BK Beauty, a direct-to-consumer cosmetics brand, the year before to great success. Since then, many DTC brands have suffered due to iOS 14.5’s impact on Facebook advertising. But not BK Beauty. Jauregui “pulled the plug” on Facebook ads in late April 2021, just before the iOS release. He told me, “There was a lot of dust that needed to settle with Facebook ads, a lot of questions. I wanted to […]

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Instagram and Facebook remove posts offering abortion pills, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Instagram and facebook remove posts offering abortion pills Facebook and Instagram have begun promptly removing posts that offer abortion pills to women who may not be able to access them following a Supreme Court decision that stripped away constitutional protections for the procedure. Such social media posts ostensibly aimed to help women living in states where preexisting laws banning abortion suddenly snapped into effect on Friday. That’s when the high court overruled Roe v. Wade, its 1973 decision that declared access to abortion a constitutional right. Memes […]

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