LinkedIn’s adding some new tools to help marketers maximize their lead generation and brand building efforts, including a new Business Manager dashboard, a new B2B aligned, LinkedIn-native consultancy, and updated CRM and API integrations. The biggest update is its new Business Manager platform, which provides a central dashboard to manage ‘people, accounts, Pages’, and their associated marketing processes. As outlined in the above video overview, Business Manager provides a simplified management platform for all of your LinkedIn business activities. The new platform includes dedicated tabs for managing […]

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