Paul Jauregui first appeared on this podcast in September 2020. He and Lisa, his wife, had launched BK Beauty, a direct-to-consumer cosmetics brand, the year before to great success. Since then, many DTC brands have suffered due to iOS 14.5’s impact on Facebook advertising. But not BK Beauty. Jauregui “pulled the plug” on Facebook ads in late April 2021, just before the iOS release. He told me, “There was a lot of dust that needed to settle with Facebook ads, a lot of questions. I wanted to […]

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