Tag Archives: Shares

LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

Linked In

Looking for a marketing-related read for the long weekend? LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends. The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less. There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should). LinkedIn […]

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LinkedIn Shares New Insight into Gender Representation in the Marketing Field [Infographic]

Linked In

LinkedIn recently shared the latest in its four-part series looking at major shifts in the marketing landscape, which has seen significant change over the last 12 months as a result of the pandemic. The first elements of the report looked at key industry trends and the top skills in demand, as well as how marketers are adapting to the new WFH shift. This latest update looks at female representation in the sector, and key trends for women in marketing. Among the key points, LinkedIn’s data shows that: […]

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LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field

Linked In

LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today.  Although the stats shared in this infographic focus on comparisons between women and men in the industry, LinkedIn notes that “Gender identity isn’t binary and we recognize that some LinkedIn members identify beyond the traditional gender constructs of “male” and “female.” The data shown here is based on individuals and their chosen pronouns. LinkedIn encourages everyone to include pronouns in their profiles so that they can improve their data. “As […]

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LinkedIn Shares Tips on Effective Brand Marketing Approaches in New Guide

Linked In

Are you looking to maximize your branding efforts on LinkedIn? The platform is seeing record levels of engagement, and is now up to 740 million total members, while on-platform activity is likely to ramp up throughout the year as the vaccine roll-out continues on, and more industries look to get back on track in the wake of the pandemic. That could provide a range of new opportunities for your business – but in order to capitalize on such, maximizing brand awareness is key. And if you are […]

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