Tag Archives: Marketing

Facebook’s Meta takes on bond debt, in a first, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Image used for representative purpose (source: iStock) Facebook-owner Meta is ending a run as one of the few major firms without debt, launching its first bond sale as the company battles uncertainty and bets heavily on its metaverse vision. Worries over the social media giant’s future and fierce competition from TikTok have sent its stock plummeting, while the firm spends billions on its plan for the internet’s next iteration. Meta reported to the US markets watchdog on Thursday that it has begun offering bonds to raise money […]

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India’s Top Marketers On Meta Are Sadhguru And Isha Outreach: Each Day, They Spend Rs. 1.35 Lakhs On Facebook And Instagram. Public Donations Going In FB Marketing

Facebook, Featured Articles

India’s top two social cause marketers on Meta are Sadhguru and Isha Outreach: Each day, they spend Rs. 1.35 lakhs on Facebook and Instagram. Despite posting its first-ever quarterly earnings decline, Indian advertisers still seem very eager to spend money on these sites. Indian advertisers have been heavily investing in advertising on Meta Platforms like Facebook and Instagram, according to data gathered by Pyrite Technologies, a Hyderabad-based business digital marketing agency. Even while many people might not be surprised by this, the list of prominent Indian advertisers […]

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New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand

Linked In

Looking to advance your digital marketing career in 2022? This could help – LinkedIn has shared some new insights into the most in-demand digital marketing skills, based on its job listings and activity, which highlights the key areas of focus that can help you maximize your opportunities in the field. As explained by LinkedIn: “As the pandemic accelerated our industry’s shift to virtual everything, it also accelerated the demand for marketers in digital roles. Digital marketing specialists are most in-demand, while the media coordinator role is experiencing […]

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In a 3rd test, Facebook still fails to block hate speech, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representational Image Facebook is letting violent hate speech slip through its controls in Kenya as it has in other countries, according to a new report from the nonprofit groups Global Witness and Foxglove. It is the third such test of Facebook’s ability to detect hateful language – either via artificial intelligence or human moderators – that the groups have run, and that the company has failed. The ads, which the groups submitted both in English and in Swahili, spoke of beheadings, rape and bloodshed. They compared people […]

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France closes ‘cookies’ case against Facebook, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

Representative image (iStock) French privacy regulators on Thursday closed a case against Facebook after determining the US tech giant had changed the way it collected user data to comply with the law. Facebook was slapped with a 60-million-euro (USD 61-million) fine last December when the French regulator CNIL ruled it was failing to allow users to easily opt out of cookies, tiny data files that track online browsing. CNIL told the firm’s parent company Meta to fix the issue within three months or face further punishment. On […]

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Infographic: How to design a tactical content marketing plan for LinkedIn

Linked In

You have a LinkedIn profile. Chances are awfully good that your organization also has a company LinkedIn page. But what are you actually doing with them? If you want to really maximize the time you’re spending on this networking site, who better to teach you than the experts at LinkedIn? Check out this printable one-pager that breaks down how you can best utilize each of the network’s various features, from company pages to groups, LinkedIn SlideShare to Sponsored Updates and even your personal profile.     The […]

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When TikTok Will Beat Facebook in Influencer Marketing (Chart); LinkedIn’s New Tech Creator Program — The Information

Facebook, Featured Articles

TikTok will surpass Meta Platforms’ Facebook when it comes to the amount of money advertisers spend on influencer marketing in the U.S. by the end of this year and will beat out YouTube by 2024, according to a new forecast from Insider Intelligence, provided exclusively to The Information. Both social networks won’t catch up to Instagram, also owned by Meta. The photo-sharing app continues to be the top platform by far for advertisers paying creators to promote products and services.  “Marketers are feeling more comfortable experimenting on […]

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Amplify Your Facebook Group With These 7 Marketing Ideas

Facebook, Featured Articles

The social media landscape is constantly changing and evolving. And while it’s important to keep up with those changes, you should keep one thing in mind – there are still some things that stay the same. One of those things is the importance of having a strong presence across multiple channels. This includes established digital marketing channels like Facebook, Instagram, LinkedIn, and Twitter. Finding ways to maximize your presence and reach your target audience on each platform is crucial. For example, another way to expand the use […]

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Meta, Parent Company of Facebook and Instagram, Partners with WonderFi to Provide Strategic Advice on Growth Marketing

Facebook, Featured Articles

Vancouver, British Columbia–(Newsfile Corp. – July 15, 2022) – WonderFi Technologies Inc. (TSX: WNDR) (OTC Pink: WONDF) (WKN: A3C166) (FSE: WNDR) (the “Company” or “WonderFi“) today announced that it has partnered with the Meta Venture Capital Partnerships team (“Meta Partnerships“), a division of Meta Platforms, Inc. (“Meta“). Meta Partnerships was formed in 2020 with the goal of aligning Meta’s resources and brands including Facebook and Instagram with the most innovative companies to help them scale. Meta Partnerships will provide strategic advice to WonderFi on growth marketing, performance and scale of […]

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LinkedIn Insights – a Bulletproof Content Strategy for B2B Marketing

Linked In

With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers value LinkedIn as an abundant source of leads, while LinkedIn is also responsible for more than 50% of social traffic on B2B websites and blogs. With so much exposure potential, businesses must direct their marketing focus into that channels and strategies that are more likely to pay off. As […]

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