When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its deep business targeting capabilities (at least compared to Facebook), LinkedIn is a useful tool for marketing to a specific B2B audience. One of the things that I love about social media marketing is that the barrier to entry is relatively low. Launching your first campaign on a platform like LinkedIn doesn’t require an advanced degree or 10+ years of experience. In […]