Category Archives: Linked In

LinkedIn Marketing: 5 Tips to Improve Your Strategy

Linked In

It’s no secret that LinkedIn is the go-to network for B2B brands. And recent social media demographics highlight the platform’s growing (and high-earning!) user base. But as more professionals flock to the platform, standing out from the crowd is a challenge. Consider how over half of all U.S. marketers are now marketing on LinkedIn. If you want to get more eyes on your personal account, it’s not going to happen by accident. This post breaks down the building blocks of an effective LinkedIn marketing strategy. We’ll also […]

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How to Tap Into LinkedIn’s Marketing Database Gold Mine

Linked In

Last week, we started our discussion of LinkedIn as a marketing tool, with a focus on profiles and company pages. This week we shift our focus to data mining, customer research, and prospecting through LinkedIn. As I mentioned last week, it is important to think of LinkedIn not as one tool but rather as two; it’s both a research tool and a communications vehicle. As a research tool, LinkedIn can be invaluable. As a communications vehicle, it can either be useful or a huge waste of time […]

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LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies

Linked In

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The report aims to highlight the ‘best workplaces to grow a career’ in 2022. Companies are chosen based on a methodology that looks at LinkedIn data across seven pillars: Ability to advance Skills growth Company stability External opportunity Company affinity Gender diversity Educational background LinkedIn’s data illustrates the demand for professionals with experience in search engine optimization. Within the top 10, there […]

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CEO of marketing company that helps people ‘enhance’ their LinkedIn ROASTED for crying selfie

Linked In

A tech company CEO has been mocked online for posting a photo of himself in tears after laying off some of his employees – with the ridicule only increasing after it emerged that only two staff members were let go. Braden Wallake, who founded Hyper Social in 2016, posted a lengthy message to LinkedIn on Tuesday explaining his devastation at dismissing the employees. ‘I know it isn’t professional to tell my employees that I love them,’ he said. ‘But from the bottom of my heart, I hope […]

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7 Ways to Use LinkedIn Marketing Tools for Job Seekers

Linked In

Are you a job seeker with a professional LinkedIn profile, or have been considering using the platform? You may have used LinkedIn before for your business endeavors, but have you adequately utilized the marketing tools it has to offer? LinkedIn has a range of tools available to you, so if you’re struggling to secure a job, it’s a good idea to know how to make them work for you. 1. Set Up a Company Page No, this isn’t like a regular LinkedIn profile. Instead of a solo […]

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New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand

Linked In

Looking to advance your digital marketing career in 2022? This could help – LinkedIn has shared some new insights into the most in-demand digital marketing skills, based on its job listings and activity, which highlights the key areas of focus that can help you maximize your opportunities in the field. As explained by LinkedIn: “As the pandemic accelerated our industry’s shift to virtual everything, it also accelerated the demand for marketers in digital roles. Digital marketing specialists are most in-demand, while the media coordinator role is experiencing […]

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Infographic: How to design a tactical content marketing plan for LinkedIn

Linked In

You have a LinkedIn profile. Chances are awfully good that your organization also has a company LinkedIn page. But what are you actually doing with them? If you want to really maximize the time you’re spending on this networking site, who better to teach you than the experts at LinkedIn? Check out this printable one-pager that breaks down how you can best utilize each of the network’s various features, from company pages to groups, LinkedIn SlideShare to Sponsored Updates and even your personal profile.     The […]

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LinkedIn Insights – a Bulletproof Content Strategy for B2B Marketing

Linked In

With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers value LinkedIn as an abundant source of leads, while LinkedIn is also responsible for more than 50% of social traffic on B2B websites and blogs. With so much exposure potential, businesses must direct their marketing focus into that channels and strategies that are more likely to pay off. As […]

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LinkedIn Launches New ‘Business Manager’ Platform, New B2B-Aligned Marketing Consultancy

Linked In

LinkedIn’s adding some new tools to help marketers maximize their lead generation and brand building efforts, including a new Business Manager dashboard, a new B2B aligned, LinkedIn-native consultancy, and updated CRM and API integrations. The biggest update is its new Business Manager platform, which provides a central dashboard to manage ‘people, accounts, Pages’, and their associated marketing processes. As outlined in the above video overview, Business Manager provides a simplified management platform for all of your LinkedIn business activities. The new platform includes dedicated tabs for managing […]

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5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns

Linked In

When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its deep business targeting capabilities (at least compared to Facebook), LinkedIn is a useful tool for marketing to a specific B2B audience. One of the things that I love about social media marketing is that the barrier to entry is relatively low. Launching your first campaign on a platform like LinkedIn doesn’t require an advanced degree or 10+ years of experience. In […]

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