Category Archives: Linked In

LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

Linked In

Looking for a marketing-related read for the long weekend? LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends. The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less. There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should). LinkedIn […]

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LinkedIn Publishes New Report on Marketing Challenges for Tech Brands

Linked In

LinkedIn has published a new report on the rise of ‘Tech Challengers’ in the B2B space, which are mid-market tech brands that utilize emerging technologies to take on much bigger, more well-resourced incumbents in their respective sectors. As explained by LinkedIn: “Bigger than start-ups, but smaller than enterprise firms, Tech Challengers face the same customer expectations as their larger siblings, but without the gargantuan budgets. To stand out, they need to be agile as a startup, and make their marketing budget stretch further, through innovative, creative, and […]

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The Art of Digital Marketing on LinkedIn

Linked In

LinkedIn has quickly become one of the most popular social media platforms for business professionals, with millions of users. It’s a practical way to connect with other specialists, share your work, and learn about new opportunities. LinkedIn offers a variety of tools and options that can help. But it can be tricky to know how to use LinkedIn effectively for marketing purposes. But marketing is an art. It is not only about the numbers; it is also a balancing act of intuition, logic, and emotions. Digital marketing […]

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Social Media Marketing: 30 LinkedIn Content Ideas

Linked In

Related Practices & Jurisdictions If you want to start posting more on LinkedIn but you aren’t sure what to post, here are 30 content prompts to hopefully inspire you. All that missing is your unique experience from your perspective. And that’s your content advantage. I recommend to not just use social media just promote yourself or your company. Make sure some of your posts are designed to just connect with your audience. Not everything you post on social media needs to generate leads. Oftentimes the content that […]

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Law Firm Social Media Marketing and How to Go Viral on LinkedIn

Linked In

I’m often asked how you can get a post to go viral on LinkedIn. It doesn’t happen often but it can. When I went viral, my post got more than a million views and 12,000 likes and it surprised even me. I knew it would do well, but not that well. When I posted it, it wasn’t with the intention of “going viral.” It was one of my more personal posts (for me, those are the ones that resonate the most with my audience versus posts where I […]

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LinkedIn acquires Israeli web analytics startup Oribi for $80M-90M to expand its marketing technology – TechCrunch

Linked In

LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marketing and advertising on its own platform; today it is announcing an acquisition that could point to its ambitions to provide more analytics and insights across the wider internet. The Microsoft-owned networking platform has acquired Oribi, a Tel Aviv startup that specializes in marketing attribution technology. The deal will see LinkedIn establish its first office in […]

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Use These 5 Simple Hacks to Become a LinkedIn Marketing Master

Linked In

Opinions expressed by Entrepreneur contributors are their own. Whether you’re a new startup or global enterprise, LinkedIn can be an enormously valuable tool for generating quality leads and increasing your brand awareness. A vast networking platform with more than 800 million members worldwide, LinkedIn offers an unmatched social-marketing opportunity. When done right, a savvy LinkedIn marketing strategy allows businesses to leverage anything from professional connections and business groups to high-quality content and engagement for compelling brand-outreach initiatives, boosting recognition, revenue and even long-term growth in the process. But […]

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5 Brands with Highly Successful LinkedIn Marketing Strategies

Linked In

With 450 million users, LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Facebook is desperately trying to boost personal sharing after essentially turning into a content aggregator. Instagram and Twitter are locked in a battle to out-Snapchat each other. As for Snapchat, brands are still trying to figure out how to use it-especially given its limited […]

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How to Use LinkedIn for Marketing?

Linked In

LinkedIn is widely used by recruiters and is considered the leading social network to seek employment. But besides this primary purpose of the platform, LinkedIn is an amazing marketing tool many businesses don’t use.  The platform can be used for lead generation, building a solid network, establishing partnerships, and creating brand recognition. LinkedIn is a very impactful tool, and if used right, it can become a helpful resource for your business in many ways.  Below are a few tips on how to use LinkedIn for marketing purposes.  […]

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10 Ways to Use B2B Marketing on LinkedIn

Linked In

While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business. By the first quarter of 2016, the B2B social platform boasted more than 430 million users. When you add LinkedIn to your marketing strategy, you can build targeted connections, generate higher-quality leads, reinforce relationships with prospects, and greatly improve your brand visibility. Here’s how marketing with LinkedIn can help you grow: 1. Grow Your Presence With Targeted Content Unlike other social networks […]

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