Tag Archives: Skills

New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand

Linked In

Looking to advance your digital marketing career in 2022? This could help – LinkedIn has shared some new insights into the most in-demand digital marketing skills, based on its job listings and activity, which highlights the key areas of focus that can help you maximize your opportunities in the field. As explained by LinkedIn: “As the pandemic accelerated our industry’s shift to virtual everything, it also accelerated the demand for marketers in digital roles. Digital marketing specialists are most in-demand, while the media coordinator role is experiencing […]

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Facebook and IMAA launch ‘university’ to overcome digital marketing skills gap

Facebook, Featured Articles

A Facebook-backed training course has been launched with the Independent Media Agencies of Australia (IMAA) in a move to help plug a skills gap created by COVID lockdowns. Dubbed the Facebook and IMAA University, it will offer digital marketing and leadership training for “rising stars” of independent agencies. Facebook and the IMAA said it will arm participants with “highly sought after” skills. Specific training will be provided on Facebook’s marketing tools. IMAA general manager Sam Buchanan said the collaboration will provide much-needed training in an environment where […]

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LinkedIn Provides New Insights Into the Most In-Demand Marketing Skills [Infographic]

Linked In

Good news for Social Media Today readers – digital marketing and social media skills are in high demand. That’s according to the latest insights from LinkedIn, which has published the second part of its latest overview of the evolving marketing sector, and the key roles and skills that are in-demand, based on job postings on its platform. I mean, in some ways, it’s not surprising that the jobs posted on LinkedIn specifically would have a higher preference for digital skills, and this is not wholly reflective of […]

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