Last week, we started our discussion of LinkedIn as a marketing tool, with a focus on profiles and company pages. This week we shift our focus to data mining, customer research, and prospecting through LinkedIn. As I mentioned last week, it is important to think of LinkedIn not as one tool but rather as two; it’s both a research tool and a communications vehicle. As a research tool, LinkedIn can be invaluable. As a communications vehicle, it can either be useful or a huge waste of time […]

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