Four ways to incorporate LinkedIn into your marketing strategy
OPINION: A lot of businesses are looking for helpful ways to use LinkedIn in their marketing. I contacted social media marketing expert Spencer X Smith and asked if he could share some of his most effective LinkedIn marketing tips. Spencer X Smith teaches white-collar professionals like lawyers, accountants and bankers how to use social media for business development. Smith is also the co-author of an excellent marketing book called ROTOMA: The ROI of Social Media Top of Mind. The key to using LinkedIn for business, he says, […]
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