Tag Archives: Tracking

3 Ways to Use Facebook Pixel Tracking to Improve Marketing

Facebook, Featured Articles

Image source: Getty Images The Facebook Pixel is tracking code you install on your website to configure data capture and events tracking to improve your marketing performance and gain deeper audience insight. The word pixel has a cool, sophisticated ring to it, don’t you think? The real meaning of pixel is one of those little dots that make up the resolution of a screen. Your screen has a resolution of maybe 1920 by 1024 … pixels. The name has been adopted by a number of digital marketing […]

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France fines Google, Facebook millions over tracking consent, Marketing & Advertising News, ET BrandEquity

Facebook, Featured Articles

France hits Google, Facebook with huge fines over ‘cookies’ French regulators on Thursday fined Google and Facebook a total of more than 200 million euros ($226 million) for not making it as easy for people to opt out of online tracking as it is for them to accept it. The CNIL data privacy watchdog said its investigations found that while the U.S. online giants gave French users a single button to immediately accept cookies, there wasn’t an equally simple way for them to decline because “several clicks […]

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Partner Marketing Platform Releases Facebook Campaign Tracking

Facebook, Featured Articles

Everflow announced the launch today of a platform integration feature that allows clients to easily connect their partner marketing program to the Facebook Conversions API (CAPI). A first for the performance-marketing industry, this integration gives Everflow clients the ability to launch Facebook campaigns with added performance benefits that aren’t available via Facebook’s standard advertisement campaign management. Marketing Technology News:MarTech Interview With Yogeeta Chainani, Co-Founder And CPO At Swaarm By going cookie-less sooner with features like our new FB CAPI integration, you’re not only preparing for increased privacy […]

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