Category Archives: Linked In

Forbes India – Effective B2B Marketing Tips For LinkedIn

Linked In

There is enhanced amount of networking when it comes to LinkedIn Groups because it becomes a forum where people from various industrial backgrounds discuss real issues pertaining to the workplace. (Photo: Shutterstock) /> LinkedIn, being a professional network, has focussed all energies towards providing networking opportunities initially and has recently scaled onto allowing publishing features to cope with other social networks. B2B (business-to-business) marketing is in a league of its own, and brands need to be crafty, resourceful, and proactive on LinkedIn to leverage the opportunities that […]

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10 LinkedIn Inbound Marketing Tips to Grow Your Social Reach

Linked In

When it comes to reaching potential customers through social networking sites, Facebook and Twitter are probably the first channels that come to mind. But if you’re forgetting LinkedIn in your marketing plan, you may be missing out on big opportunities. LinkedIn is the third most visited social networking site and in a recent study, HubSpot found that LinkedIn generated the highest visitor-to-lead conversion rate of the top social networks, almost 3 times higher than both Twitter and Facebook. For inbound marketers, LinkedIn is more than just another […]

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12 Ways LinkedIn Can Grow Your Brand’s Content Marketing Strategy

Linked In

LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients. According to a report by LinkedIn, the site has a whopping 530 million users in more than 200 countries. This expansive reach can make your content visible to customers near and far, making it an effective outlet to get in front of your audience in a credible way. Twelve members of the Forbes Agency Council share how […]

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LinkedIn Marketing Strategy: Leveraging Polls and Events

Linked In

There are two new tools for your LinkedIn marketing strategy, designed to engage your network and get them to take action. The first of the new features is the ability to create polls. Well, actually LinkedIn had a polling feature about 6 years ago and took it away after some time, I’m not sure why because I thought it was useful. Apparently, LinkedIn has decided there was value in polls again and has brought back a new version. With so many more people online and working from […]

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HubSpot : How to Master LinkedIn Content Marketing

Linked In

It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first, but it will become second nature with a few guidelines in your marketing toolkit. To get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. I’ve covered everything you need to know from tips on content you should (and shouldn’t) share to how to determine the right frequency for posting. The good news […]

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LinkedIn Updates Marketing Partner Program with New Specialty Categories

Linked In

LinkedIn has announced an update to its Marketing Partner Program, which is designed to make it easier for businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process. As explained by LinkedIn: “Today we’re announcing updates to specialties – how you work with our partners – which will make it easier for you to find the right solutions for your marketing on LinkedIn. Whether you’re looking to create content, grow your brand, convert leads, or measure the impact of your […]

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5 Top Marketing Tips for LinkedIn

Linked In

Once upon a time, networking meant going to conferences and getting out there and meeting people. LinkedIn, however, has made networking on a global basis much easier and effective, allowing users to network with people worldwide from the convenience of their own home or office. LinkedIn has quickly established itself as one of the top social networking sites for individuals and business owners who want to network with others, to widen their customer base, and to keep on top of what’s going on in their respective industries. […]

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LinkedIn Publishes New Glossary of Marketing Terms to Help Improve Understanding

Linked In

Do you ever find yourself lost among the jargon when you’re trying to research a new marketing update, or trying to stay on top of the latest metrics to track, in order to measure your brand performance? Marketers love an acronym, and the deeper you get into the process, the more confusing it gets, with every TOFU, BOFU, AOV and MER reference all serving to further entrench those already ‘in the know’, and filter out the pretenders looking to keep up. So how can you go from […]

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Six tips to mastering LinkedIn features for B2B marketing

Linked In

LinkedIn is the platform that offers you the best place for the promotion of your business, says Ritesh Patil, co-founder of Mobisoft Infotech. Patil says that you should make use of it and build the right business strategies to have successful marketing. Content marketing has been at the practice for a long period. It involves different aspects like planning, distributing and creating and all these should be designed accordingly to the mindset of the targeted audience. Content marketing should be audience-specific, depicting the product or service to the […]

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Influencer Marketing on LinkedIn: Is it a Thing?

Linked In

When we speak of influencer marketing, two of the first channels that come to mind are Instagram and YouTube. LinkedIn doesn’t make the list of top five influencer marketing channels, so is there a good reason? Created for business professionals, the platform has been used solely as an employee recruiting tool for a long time. Today, LinkedIn is a major professional social media platform where experts in various fields share their thoughts, grow their network, and most importantly, make money. With the evolution of LinkedIn, a huge […]

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