Category Archives: Linked In

9 Ways to Win at B2C Marketing on LinkedIn

Linked In

Are you investing time into your brand’s LinkedIn presence? It’s easy for companies – especially B2C’s – to neglect LinkedIn in favor of other channels, but the truth is that LinkedIn is a hugely influential social network, where B2C’s, along with their B2B counterparts, can thrive. There are more than 610 million LinkedIn members globally, and more than 40 million of them are in decision-making positions. In other words, LinkedIn provides tremendous opportunity to connect with individuals who are in a position to form strategic partnership, stock your product or […]

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LinkedIn Adds New, Free Certification Courses to Help Showcase Your LinkedIn Marketing Knowledge

Linked In

With digital marketing skills increasingly in-demand, LinkedIn has launched two new, free LinkedIn marketing certification courses, which enable you to both learn more about LinkedIn’s ad tools and options, and also earn official certification, which you can then display on your LinkedIn profile. I mean, it’s not the most impressive certificate, and probably most people won’t be laminating the PDF (which you can download) or framing it on their wall. But it does provide another way to showcase your knowledge of LinkedIn’s ad tools, which could help […]

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A 20-Point Checklist for B2B Marketing on LinkedIn

Linked In

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. And LinkedIn is good for much more than just job seeking. It offers opportunities for lead generation, sales, audience building, networking, and yes – recruitment. But none of those things happen without work. Success on LinkedIn requires a certain amount of effort and strategy. This is not a platform you’ll […]

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LinkedIn Shares New Insight into Gender Representation in the Marketing Field [Infographic]

Linked In

LinkedIn recently shared the latest in its four-part series looking at major shifts in the marketing landscape, which has seen significant change over the last 12 months as a result of the pandemic. The first elements of the report looked at key industry trends and the top skills in demand, as well as how marketers are adapting to the new WFH shift. This latest update looks at female representation in the sector, and key trends for women in marketing. Among the key points, LinkedIn’s data shows that: […]

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10 tips for marketing success on LinkedIn

Linked In

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn. “You all have terrible profiles – I know, I’ve seen them,” Reed told delegates. How to improve that? The first step is understanding LinkedIn’s role as a business-to-business (B2B) and a pier-to-pier (P2P) network, in a business context.  “It’s not Facebook, it’s not Twitter […]

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Six Ways To Make The Most Of Your LinkedIn Content Marketing

Linked In

Chris J “Mohawk” Reed – No.1 LinkedIn Expert – CEO & Founder of Black Marketing – 1,600 LinkedIn Recomendations, 4 Best Selling Books Getty Content marketing is all about how you market your personal and company brands, and LinkedIn is a great place to post content. Here are six ways you can do your content marketing on LinkedIn. 1. Focus on the content of others. The first and most obvious strategy is to concentrate on other people’s content and like it, share it and comment on it. That way […]

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

Linked In

Does your B2B marketing program include LinkedIn video marketing? If it doesn’t, it should. LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. Marketers prefer video for their lead generation goals over any other content format. But maybe you knew all that already. […]

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Social Media Marketing Inspiration: Brands to Watch on LinkedIn

Linked In

There are a select few marketers and brands who have really mastered their LinkedIn strategy, and looking at how these brands approach content on the professional social network may inspire some upgrades to your own LinkedIn strategy. On May 28th, we held an #SMTLive Twitter chat on marketing your business on LinkedIn. In case you didn’t make it to the live chat, we put together a recap to share the highlights from that conversation here. However, one question in particular seemed worthy of a little bit more discussion.  […]

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LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field

Linked In

LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today.  Although the stats shared in this infographic focus on comparisons between women and men in the industry, LinkedIn notes that “Gender identity isn’t binary and we recognize that some LinkedIn members identify beyond the traditional gender constructs of “male” and “female.” The data shown here is based on individuals and their chosen pronouns. LinkedIn encourages everyone to include pronouns in their profiles so that they can improve their data. “As […]

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LinkedIn Lists the Top Marketing Professionals of 2020

Linked In

LinkedIn is unveiling its annual ‘Top Voices’ report which includes lists of the most influential professionals across different verticals. Included in the report is a list of the top marketing & advertising professionals on LinkedIn. This information may be helpful to others in a number of ways. For example, people looking to build a more engaged following on LinkedIn can step up their game by learning from the best. LinkedIn’s Top Voices list can also be a useful resource for professional development. Those looking to further their […]

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