Do you ever find yourself lost among the jargon when you’re trying to research a new marketing update, or trying to stay on top of the latest metrics to track, in order to measure your brand performance? Marketers love an acronym, and the deeper you get into the process, the more confusing it gets, with every TOFU, BOFU, AOV and MER reference all serving to further entrench those already ‘in the know’, and filter out the pretenders looking to keep up. So how can you go from […]

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