Tag Archives: Program

When TikTok Will Beat Facebook in Influencer Marketing (Chart); LinkedIn’s New Tech Creator Program — The Information

Facebook, Featured Articles

TikTok will surpass Meta Platforms’ Facebook when it comes to the amount of money advertisers spend on influencer marketing in the U.S. by the end of this year and will beat out YouTube by 2024, according to a new forecast from Insider Intelligence, provided exclusively to The Information. Both social networks won’t catch up to Instagram, also owned by Meta. The photo-sharing app continues to be the top platform by far for advertisers paying creators to promote products and services.  “Marketers are feeling more comfortable experimenting on […]

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LinkedIn Updates Marketing Partner Program with New Specialty Categories

Linked In

LinkedIn has announced an update to its Marketing Partner Program, which is designed to make it easier for businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process. As explained by LinkedIn: “Today we’re announcing updates to specialties – how you work with our partners – which will make it easier for you to find the right solutions for your marketing on LinkedIn. Whether you’re looking to create content, grow your brand, convert leads, or measure the impact of your […]

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LinkedIn Offers Free Marketing Certification Program

Linked In

LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert. This program is for professionals who want to show that they not only have experience with social media marketing, but they have specialized knowledge in LinkedIn. The new certification, which gets added to user profiles, helps employers and clients recognize when a marketing professional is proficient in advertising with LinkedIn. “Getting certified enables you to showcase your LinkedIn marketing expertise, differentiate yourself from other marketers, and show […]

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