With Christmas now only 123 days away, Facebook has published a new Christmas Marketing Guide to help guide your strategic planning, and map out a more effective approach based on key shopping behaviors and events. The 18-page guide is geared around what Facebook’s calling its ‘Discovery Commerce System’, a process that utilizes Facebook’s ad matching tools to optimize your marketing approach, based on four steps. As explained by Facebook: “The Facebook Discovery Commerce system can help you delight shoppers and anticipate their needs, helping products find people […]

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