Tag Archives: tactic

The latest marketing tactic on LinkedIn: AI-generated faces : NPR

At first glance, Renée DiResta thought the LinkedIn message seemed normal enough. The sender, Keenan Ramsey, mentioned that they both belonged to a LinkedIn group for entrepreneurs. She punctuated her greeting with a grinning emoji before pivoting to a pitch for software. “Quick question — have you ever considered or looked into a unified approach to message, video, and phone on any device, anywhere?” DiResta wasn’t interested and would have ignored the message entirely, but then she looked closer at Ramsey’s profile picture. Little things seemed off […]

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Facebook Name Change Is Example Of Marketing Tactic Used By Companies Under Fire

This illustration photo taken in Los Angeles on October 28, 2021, shows a person using Facebook on a … [+] smartphone in front of a computer screen showing the META logo. – Facebook chief Mark Zuckerberg on Thursday announced the parent company’s name is being changed to “Meta” to represent a future beyond just its troubled social network. The new handle comes as the social media giant tries to fend off one its worst crises yet and pivot to its ambitions for the “metaverse” virtual reality version […]

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Facebook’s latest federal election integrity initiative is just another marketing tactic

In February 2021, Facebook Canada announced that Canadians should expect to see less political content on the social media site, claiming that Canadians “don’t want political content to take over their News Feed.” How Facebook reached this conclusion remains a mystery, and it is an interesting development because Facebook has always been political. Many Facebook ads that ran in Canada and elsewhere contained racist and xenophobic messages that are political in nature. Indeed, the social media company profited from such ads, including some purchased by the recently […]

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