Tag Archives: LinkedIn

LinkedIn Lists the Top Marketing Professionals of 2020

Linked In

LinkedIn is unveiling its annual ‘Top Voices’ report which includes lists of the most influential professionals across different verticals. Included in the report is a list of the top marketing & advertising professionals on LinkedIn. This information may be helpful to others in a number of ways. For example, people looking to build a more engaged following on LinkedIn can step up their game by learning from the best. LinkedIn’s Top Voices list can also be a useful resource for professional development. Those looking to further their […]

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Reach More Prospects on LinkedIn with These 4 Marketing Tools

Linked In

Today I have some resources to help you maximize your LinkedIn marketing for more leads and sales. It is possible to attract more clients on LinkedIn without cold outreach. There are several tools available that can help you automate, share, and measure your results. Would you like to maximize your connections? Take advantage of these top resources, and let me know how these work for you! 1) Optimize your content – InLytics Your brand needs to have both influence and credibility in order to attract the right […]

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LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

Linked In

LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. The move comes as many advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success is often achievable for niche industries. Why we care. For businesses looking to advertise on LinkedIn, the platform has historically been hard for marketers to use. That, plus the lack of […]

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Top 16 LinkedIn Marketing Agencies

Linked In

If you are a business, whether you are big or small, you should consider LinkedIn to be a goldmine. In fact, it is one of the most popular lead generation platforms out there for both B2B and B2C businesses. LinkedIn has over 700 million users around the world, so it makes perfect sense to be promoting your brand on this incredibly popular professional social networking platform. Not only can you connect with businesses on LinkedIn, but you can also engage with your community, and improve the reputation […]

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LinkedIn Offers Free Marketing Certification Program

Linked In

LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert. This program is for professionals who want to show that they not only have experience with social media marketing, but they have specialized knowledge in LinkedIn. The new certification, which gets added to user profiles, helps employers and clients recognize when a marketing professional is proficient in advertising with LinkedIn. “Getting certified enables you to showcase your LinkedIn marketing expertise, differentiate yourself from other marketers, and show […]

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LinkedIn Provides New insights into the Evolving Marketing Career Landscape [Infographic]

Linked In

All industries have been impacted in some form by the COVID-19 pandemic, with the full, flow-on effects still churning through, and likely to cause ripples in the global economy for decades to come. Some of those changes, of course, have been more direct – the rise of remote work, for example, and the shift to new models of operation. That’s had immediate impacts on people’s career prospects, while the increasing adoption of eCommerce has accelerated demand for online promotion, and skills in the same. Which is the […]

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LinkedIn uncovers the key frameworks for successful account-based marketing

Linked In

The alignment – or the lack of it – between the sales and marketing teams has been one of the key concerns of businesses across categories and B2B marketing is no different in facing this roadblock often. One of the ways in which LinkedIn is resolving the challenge is by deploying tools that support account-based marketing (ABM) and making it a focused growth strategy integral to B2B marketing. LinkedIn’s latest report into account-based marketing looks into frameworks needed to successfully deploy this essential B2B marketing strategy. Fundamentally, […]

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Maximizing Your Content Marketing, Writing Read-Worthy Emails and Powerful LinkedIn Tips

Linked In

Every month, we bring you a curated list of articles hand-picked by industry veteran Kristan Wojnar to help you grow your investment advisory practice. Follow our Practice Management Channel to differentiate yourself with new ideas and build enduring client relationships. We are digging into the important subjects of content marketing, writing emails that clients want to read and mastering LinkedIn this week. Our first piece up is a well-written piece on using content marketing to gain attention from highly qualified prospects on LinkedIn. The next piece this […]

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LinkedIn Provides New Insights Into the Most In-Demand Marketing Skills [Infographic]

Linked In

Good news for Social Media Today readers – digital marketing and social media skills are in high demand. That’s according to the latest insights from LinkedIn, which has published the second part of its latest overview of the evolving marketing sector, and the key roles and skills that are in-demand, based on job postings on its platform. I mean, in some ways, it’s not surprising that the jobs posted on LinkedIn specifically would have a higher preference for digital skills, and this is not wholly reflective of […]

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